MKT5000 Marketing Management S2 2019

MKT5000 (Marketing Management) S2 2019

Assignment 2: Marketing plan to co-create value

Description

Marks out of

Weighting

Marketing plan to co-create value

100

60

Note: This assignment can be completed in a team or individually. The assignment assesses MKT5000 course objectives 1, 2, 3 and 4 outlined in the course specification that is on Study Desk.

ASSIGNMENT TASK(S):

This assignment should be based on the brand/product or service or organisation you worked on in Assignment 2. You are now required to prepare a marketing plan to co-create value for the target market.

Details of what you need to do are as follows:

  • Give a brief outline of the work that has been done in ‘Market analysis’ (Assignment 1), including stating the relevant brand/product, service or organisation.
  • Briefly describe the target market / customer persona.
  • Assess the growth opportunities for the brand, product or service, and suggest the path forward. This needs to be the premise for the subsequent strategies that you propose. You may employ growth frameworks such as the strategic-planning gap or the Ansoff matrix to guide future direction of the brand, product or service.
  • Design a customer journey map for the target market, demonstrating the likely experiences the customer goes through. Include the identification of the key brandtouch-points along the customer journey.
  • Design value proposition(s) that provide solutions for customers and the positioning strategy.
  • Develop SMART marketing objectives that address the strategic focus of the brand.
  • Develop marketing tactics for each of the 4Ps/7Ps (elements of the marketing mix). The 4Ps are product, price, place and promotion. The 7Ps are product (the preferred term is ‘offering’), price, place, promotion, processes, physical environment (physical evidence) and people. The 4Ps relate to products and the 7Ps to services. Ensure each of the 4Ps or 7Ps are addressed sufficiently and that they address the SMART objectives. The tactical plan should outline how each of the Ps will contribute to the co-creation of value for the target market. Provide a rationale for each of the 4Ps/7Ps. 
  • Develop a marketing implementation and control section for the plan. In this regard, outline the relevant key performance indicators (KPIs) for each of the 4Ps/7Ps. KPIs for the objectives and tactics will enable the enterprise to know whether the marketing tactics have been executed successfully and whether the marketing objectives have been achieved.

Structure:

The assignment submission may follow the structure shown below or it can adopt any other suitable structure that you may prefer to use.

  • Title page
  • Executive summary
  • Table of contents
  • Background
  • Target market description
  • Strategic focus of the brand/product/service/organisation and proposed growth strategy
  • Customer journey map
  • Value proposition(s)
  • Positioning Strategy
  • Marketing objectives
  • Marketing tactical plan (4Ps/7Ps)
  • Marketing implementation and control
  • Reflection
  • References
  • Appendices (if any)

Other important information

  • Length of submission: 4500 words (+/-10%). This page limit does not include title page, reference list and appendices. Appendices can be used if applicable but they are not a requirement (and should not be bulky if they are employed).
  • A half-a-page team reflection for assignments submitted as a team (or a half-a-page individual reflection for assignments submitted individually). This should be placed in the before the References. Note that it is not half a page for each member of the team but just half-a-page (one document) for the whole team. The team reflection should include the approach used by the team to coordinate team affairs and how that worked. The individual reflection should include the approach used by the individual to manage the various tasks of the assignment and how this could have been done differently if one was working in a team. 
  • Use the Harvard AGPS referencing style. The Harvard AGPS referencing guide can be accessed online from the USQ Library.
  • You are free to use footnotes when referencing in the text (if that works best for you) e.g. number in the text and reference in the list at the end of the document, or reference at the bottom of the page.
  • You may decide to complete the assignment using one or more formats, e.g. Word, PDF, PowerPoint etc. If you decide to use PowerPoint, you need to include the detailed discussion in the notes section.
  • You may use the frameworks provided in the course materials. Any other alternatives are welcome, and you can even create your own.
  • The assignment should demonstrate the degree of professional communication that a business or social enterprise would expect from a marketing professional or from a team of marketing professionals. The assignment submission may contain visuals, graphs, tables and illustrations.
  • The assignment is to be submitted via the assignment submission portal on Study Desk.
  • Assignment 2 requires Turnitin On Study Desk you will see ‘Turnitin instructions for assignments 1 and 2 submission’.
  • If you will be working in a Group on the assignment, you can use the ‘Group selection forum’ on Study Desk to form a group. In addition, the names of all MKT5000 candidates are in the ‘Participants’ tab on the left hand side of the course home page.
  • Groups can consist of up to four members (can be two, three or four members). You are also required to sign and send the “MKT5000 Group Assessment Agreement Form”. Once you are in a group, you will remain in that group for the duration of the semester. This cannot be changed. Please select your groups wisely.
  • If you are working in a group, only one group member submits. The names and student numbers of all group members should be on the title page. You can give your group a name. All group members get the same mark.
  • If you are working as an individual, it is obviously individual submission.
  • Regarding the due date and time, please note that AEST is Australian Eastern Standard Time.
  • You can get most of the information you need to complete this assignment online, from the USQ Library or through an Internet search. In addition, there are other sources of secondary data that can be used, including annual reports.
  • Please note that you should not conduct research interviews with the respective organisations in the process of completing this assignment because such interviews would require ethics approval. The scope of this assignment is such that secondary data suffices (no research interviews).
  • Should you find yourself in a situation where you would need an extension, please get in touch with the course examiner before the due date of the assignment.

Diploma Universities Assignments

Laureate International Universities Assignment

Holmes Institute Assignment

Tafe NSW

Yes College Australia

ACC508 Informatics and Financial Applications Task 2 T2, 2019

ACC512 Accounting

ACC520 Legal Regulation of Business Structures Semester 2, 2019

ACCT20074 Contemporary Accounting Theory Term 2 Assessment 3

AERO2463 Computational Engineering Analysis : Assignment 4

B01DBFN212 Database Fundamentals Assessment 1

BE01106 - Business Statistics Assignment

BFA301 Advanced Financial Accounting

BFA504 Accounting Systems Assessment 3

BSB61015 Advanced Diploma of Leadership and Management

BSBADV602 Develop an Advertising Campaign

BSBCOM603 Plan and establish compliance management systems case study

BSBCOM603 Plan and establish compliance management systems Assessment Task 1

BSBCOM603 Plan and establish compliance management systems Assessment Task 2

BSBCOM603 Plan and establish compliance management systems Assessment Task 3

BSBFIM501 Manage Budgets And Financial Plans Assessment Task 1

BSBHRM602 Manage Human Resources Strategic Planning

BSBINM601 Manage Knowledge and Information

BSBWOR501 Assessment Task 3 Plan Personal Development Plan Project

BSBMGT517 Manage Operational Plan

BSBWHS521 Ensure a Safe Workplace For a Work Area

BSBWRK510 Manage employee relations

BUSS1030 Accounting, Business and Society

CAB202 Microprocessors and Digital Systems Assignment Help

CHC40213 Certificate IV in Education Support

CHCAGE001 Facilitate the empowerment of older people

CHCAGE005 Provide support to people living with dementia

CHCCCS023 Support independence and wellbeing

CHCCCS025 Support relationships with carers and families

CHCCOM005 Communicate and CHCLEG001 Work Legally Ethically

CHCDIS002 Follow established person-centred behaviour supports

CHCECE019 Early Childhood Education and Care

CHCHCS001 Provide home and community support services

COMP10002 Foundations of Algorithms

COMP90038 Algorithms and Complexity

COSC2633/2637 Big Data Processing

COSC473 Introduction to Computer Systems

CPCCBC5011A Manage Environmental Management Practices And Processes In Building And Construction

CPCCBC5018A Apply structural Principles Medium rise Construction

CSE3OSA Assignment 2019

ELEC242 2019 Session 2

ENN543 Data Analytics and Optimisation

ENN543 Data Analytics and Optimisation Semester 2, 2019

FINM202 Financial Management Assessment 3 Group Report

Forensic Investigation Case Assignment ECU University

HA2042 Accounting Information Systems T2 2019

HC1010 Holmes Institute Accounting For Business

HC2112 Service Marketing and Relationship Marketing Individual Assignment T2 2019

HC2121 Comparative Business Ethics & Social Responsibility T2 2019

HI5002 Holmes Institute Finance for Business

HI5003 Economics for Business Trimester 2 2019

HI5004 Marketing Management T1 2020 Individual Report

HI5004 Marketing Management T1 2020 Group Report

HI5004 Holmes Institute Marketing Management

HI5014 International Business across Borders Assignment 1

HI5014 International Business across Borders

HI5017 Managerial Accounting T2 2019

HI5017 Managerial Accounting T1 2019

HI5019 Tutorial Questions 1

HI5019 Strategic Information Systems for Business and Enterprise T1 2020

HI5019 Holmes Institute Strategic Information Systems T2

HI5019 T2 2019

HI5019 T1 2019

HI5020 Corporate Accounting T3 2019

HI5020 Corporate Accounting T2 2019

HI6005: Management and Organisations in a Global Environment

HI6006 Tutorial questions

HI6006 Competitive Strategy Individual T1 2020

HI6006 Holmes Institute Competitive Strategy

HI6006 Competitive Strategy T3 2019

HI6007 Statistics for business decisions

HI6007 Assessment 2 T1 2020

HI6007 T1 2019

HI6008 T2 2019

HI6008 Holmes Institute Research Project

HI6025 Accounting Theory and Current Issues

HI6026 Audit, Assurance and Compliance Assignment Help

HI6026 Audit, Assurance and Compliance

HI6027 business and corporate law tutorial Assignment T1 2021

HI6027 Business and Corporate Law T3 2019

HI6027 Business and Corporate Law T2 2019

HI6028 Taxation Theory, Practice and Law T2 2021

Hi6028 taxation theory, practice and law Final Assessment t1 2021

HI6028 Taxation Theory, Practice and Law T2 2019

HI6028 Taxation Theory T1 2019

HI6028 Taxation Law Holmes

HLTAAP001 Recognise healthy body systems

HLTWHS002 Follow safe practices for direct client care

HOTL5003 Hotel Property and Operations

HPS771 - Research Methods in Psychology A

HS2021 Database Design

ICTICT307 Customise packaged software applications for clients

IFN619 Data Analytics for Strategic Decision Makers

INF80028 Business Process Management Swinburne University

ISY2005 Case Assignment Assessment 2

ISYS326: Information Systems Security Assignment 2, Semester 2, 2019

ITAP3010 Developing Data Access Solutions Project

ITECH1103- Big Data and Analytics – Lab 3 – Working with Data Items

ITECH1103- Big Data and Analytics Assignment Semester 1, 2020

ITECH 5500 Professional Research and Communication

Kent Institute Australia Assignment

MA5830 Data Visualisation Assignment 2

MGMT7020 Project Management Plan

Mgt 301 Assessment 3

MGT215 Project Management Individual Assignment

MIS102 Data and Networking Assignment Help

MITS4002 Object Oriented Software Development

MITS5002 Software Engineering Methodology

MKT01760 Tourism Planning Environments Assessment 4

MKT01760 Tourism Planning Environments

MKT01906 International Tourism Systems

MKT5000 Marketing Management S2 2019

MNG03236 Report Writing SCU

MRE5003 Industrial Techniques In Maintenance Management Assignment 4

MRE5003 Industrial Techniques In Maintenance Management Assignment 3

MRE5003 Industrial Techniques In Maintenance Management

Network Security and Mitigation Strategies Answers

NIT2213 Software Engineering Assignment

NSB231 Integrated Nursing Practice Assessment Task 1

Science Literacy Assessment 4

SIT323 Practical Software Development T 2, 2019

SIT718 Using aggregation functions for data analysis

SITXCOM002 Show Social and Cultural Sensitivity

TLIL5055 Manage a supply chain

TLIR5014 Manage Suppliers

USQ ACC5502 Accounting and Financial Management

UTS: 48370 Road and Transport Engineering Assessment 2

CHCAGE001 Facilitate the empowerment of older people

CHCAGE005 Provide support to people living with dementia

CHCCCS011 Meet personal support needs

CHCCCS015 Provide Individualised Support

CHCCCS023 Support independence and wellbeing

CHCCCS025 Support relationships with carers and families

CHCCOM005 Communicate and work in health or community services

CHCDIS001 Contribute to ongoing skills development

CHCDIS002 Follow established person-centred behaviour supports

CHCDIS003 Support community participation and social inclusion

CHCDIS005 Develop and provide person-centred service responses

CHCDIS007 Facilitate the empowerment of people with disability

CHCDIS008 Facilitate community participation and social inclusion

CHCDIS009 Facilitate ongoing skills development

CHCDIS010 Provide person-centred services

CHCDIV001 Work with diverse people

CHCHCS001 Provide home and community support services

CHCLEG001 Work legally and ethically

CHCLEG003 Manage legal and ethical compliance

HLTAAP001 Recognise healthy body systems

HLTAID003 Provide First Aid

HLTHPS007 Administer and monitor medications

HLTWHS002 Follow safe work practices for direct client care

Assignment 2 Introduction to Digital Forensics

MGT603 Systems Thinking Assessment 1

MGT603 Systems Thinking Assessment 2

Hi5017 Managerial Accounting T1 2021

HI6028 Taxation Theory, Practice and Law T1 2021

OODP101 Assessment Task 3 T1 2021

ITNE2003R Network Configuration and Management Project

Australia Universities

ACT

Australian Catholic University

Australian National University

Bond University

Central Queensland University

Charles Darwin University

Charles Sturt University

Curtin University of Technology

Deakin University

Edith Cowan University

Flinders University

Griffith University

Holmes Institute

James Cook University

La Trobe University

Macquarie University

Monash University

Murdoch University

Queensland University of Technology

RMIT University

Southern Cross University

Swinburne University of Technology

University of Adelaide

University of Ballarat

University of Canberra

University of Melbourne

University of Newcastle

University of New England

University of New South Wales

University of Notre Dame Australia

University of Queensland

University of South Australia

University of Southern Queensland

University of Sydney

University of Tasmania

University of Technology Sydney

University of the Sunshine Coast

University of Western Australia

University of Wollongong

Victoria University

Western Sydney University

Year 11 - 12 Certification Assignment

Australian Capital Territory Year 12 Certificate

HSC - Higher School Certificate

NTCE - Northern Territory Certificate of Education

QCE - Queensland Certificate of Education

SACE - South Australian Certificate of Education

TCE - Tasmanian Certificate of Education

VCE - Victorian Certificate of Education

WACE - Western Australia Certificate of Education