HI6006 Holmes Institute Competitive Strategy

HI6006 Competitive Strategy
Holmes Institute FACULTY OF HIGHER EDUCATION
Group Assignment      

Assessment Description

Choose 2 of the topics that have been covered in lectures 4-9 from the following list:

• Lecture 4 - global strategy as business model change
• Lecture 5 - target markets and modes of entry
• Lecture 6 - globalising the value proposition
• Lecture 7 - global branding
• Lecture 8 - globalising the value chain infrastructure Lecture 9 - Globalising the supply chain

Select 2 organisations from any 2 service industries (4 organisations in total). For each organisation explain how they have applied your chosen theory(ies) and critically evaluate their approach and the reasons behind their successes/failures with respect to the theory.

Your evaluation should include counter arguments where available, which consider alternative views on the theory topic or address situations in which an organisation has been successful or unsuccessful, contrary to the theory’s recommendations and why this has been the case.

YOU SHOULD CHOOSE DIFFERENT ORGANISATIONS TO THOSE COVERED IN THE LECTURES/LEARNING ACTIVITIES or MINI CASE STUDIES

This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report and be a fully active participant in the presentation. You should meet many times and discuss the issues identified in the report.

Recommended Structure

Group Report:

Your assessment should be submitted in formal report format with an Executive Summary, Main Body, Conclusion and Bibliography. You are recommended to use, at the very least, a Word (or similar) report template to give your report a professional look and feel.

You do not need to define the concepts in detail. Descriptive material has negligible value and should be avoided. The report should focus on analysis, discussion and recommendation, enriched by ideas found in journal articles. In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill.

Group Presentation: Your group will be required to do an in-class presentation during the tutorials. The presentation will last no more than 10 mins and all members are required to present.

Assessment Criteria

Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.

You should enrich this assignment with ideas from other materials such as journal articles. This additional research will be necessary to obtain the best marks.

All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).

This assignment will include an element of peer assessment.