Marketing is defined as a “social and managerial process by which people and groups get what they need and want through creating and exchanging products and values with others.” It is an integrated process through which companies create value for customers and build strong customer relationships order to capture value from customers in return.

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An effective brand strategy of the entity will create a unique identity that will differentiate you from the competition. However many businesses skip this step in the start-up process because it’s often the most challenging and time-consuming.

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Now a days Marketing Practice is a very important trend in industries, which included advertising, distribution and selling. The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and post sales promotional activities. These are discover often through the market surveys and research.

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