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Sample: Implementation of International Business Strategy, Summary

2.6 Summary

From the above discussion on various aspects of international business it is clear that the difference in environment between domestic and foreign markets is the major driver of different strategies in these markets. Further international firms operating in emerging country markets needs to conduct a thorough analysis of the host country's environment and design specific strategies to operate in these markets. These strategies need to be formed on the basis of integration with local players and adaptability to the local environment of the host country. Thus, linking with local environment and local players and adaptability is the key to have a sustained growth in international business environment especially in case of emerging country markets.

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