Human Resource Management – Recruitment Advertising

Recruitment Advertising

A cluster example of many advertisements were used and prescribed items at varying levels of importance, such as location, salary, qualifications, job description and personal qualities, were identified. In terms of stimulating action, there are a number of methods by which applications can be made, which will depend on the nature of the vacancy, the number of expected applications and the technology available. Options include:

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  • The applicant calls a dedicated number/person for a job pack including an application form.
  • The applicant is invited to an open day interview event.
  • The applicant responds by sending a curriculum vitae (CV) and covering letter by post or e-mail.
  • The applicant is invited to call a specified person for an informal discussion.
  • The applicant calls a dedicated number for a short-listing telephone interview.

There are evenly balanced arguments for asking applicants to complete an application form or to send in their CVs. Applicants would generally prefer to simply send in their CVs with a covering letter, believing that all the relevant information is included. They may select organizations that make an application easier rather than one that insists on the laborious process of completing a four page application form.

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