Every company should endeavor to be attractive and enticing at every customer touch point – not just to customers, but also to its current and future workforce and wider supply chain network. Happy employees and other company representatives tend to indicate that the organization's policies on employee recruitment and selection, employment, and retention, in addition to those surrounding business operations, are sound and acceptable. In other words, a corporate culture that demonstrates integrity and is consistently engaging in its various expressions, will generally reveal an employer whose ‘true colours’ include openness, fairness, equality, diversity, and a work opportunity well worth taking.
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