Marketing Assignment Help With Customer Perceived Value

4.2. Customer Perceived Value

It is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

Value =

Benefits = Functional +emotional benefits

customer perceived value

Costs = Monetary Costs + Time cost + Energy Cost + Psychic costs

Increasing value of customer offering can be done by raising benefits, reducing costs, raising benefits & reduce costs or by raising benefits by more than the raise in costs.

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