Supply Chain Management in Heineken and Nissan


This paper will be based on the Supply Chain Management(SCM)in Heineken and Nissan. SCM is one of the organizational managements related to the flow of services and products, which includes all the processes for transformingthe raw materials into the output. It contains all the active streamlining related to the supply side activities of business for maximizing the importance of customer and achieving the competitive advantage in the market.The basic thing is that the SCM refers as an effort with the help of suppliers to make and execute the supply chains which are as operative along with inexpensive as possible. Supply chains shelter everything from manufacture to product improvement to the information systems required to straight these undertakings (Hugos 2018). The background of Nissan Company is Japanese multinational automobile manufacturer that is headquartered in Nishi-ku, Yokohama. The organization trades its own cars within the organizational presentation tuning goods branded Nismo (Copacino 2019). The organization dashes its name to the Nissan zaibatsu now named Nissan Group. Heineken N.V is one of the Dutch brewing companies developed in 1864 in Amsterdam by Gerard Adriaan Heineken. 165 breweries have owned Heineken in more than 70 countries. It produces 250 international, local, regional, native speciality ciders and beers and services around 73000 people (Jeonget al. 2018). This report will highlight on the organizational business objectives, organizational business functions, and combined supply chain strategy within these organisation utilization important drivers to gain efficiency and responsiveness and effectiveness of plansutilized by the company to sustain supplier relationships.

Significance of operativeSCM

SCM in Nissan:In Nissan, SCMis accountable for bringing the immense alteration in the business progress and scope. There are most important benefits related to the SCM software which are given below reduce cost effects, boost cooperation, increase output, higher efficiency rate, increase organizational business profit level, enhanced supply chain network and lowers delay in processes. Basically, software related SCM can generate all the remarkable changes in this organization. It provides the smoothed execution to all the tasks for achieving long term profitability in an effective way. For most of the cases, the flow of SCM is already divided based on the 3 basic flows which are the finances flow, the information flow as well as the product flow (Coffin and Horowitz 2018). In order to optimize the buying activities, all the Alliance partners developeda common buying organization the Renault Nissan Purchasing Company, in the year 2001, and have gradually raisedthe purpose of its own activities in this year from then. This company, the organization now covers all the buyingrelated domains, includes all the buying functions as well as formsequallyprofitable business partnerships with all the suppliers.

SCM in Heineken: In the year of 2007, Heineken executed the standard Operational Performance Management of Every Angel. Heineken basically utilized Every Angel in order to develop their data reliability, data quality as well as to obtain the critical in order to access the SAP related data. Heineken usually works for international supply chain, a part based in the Netherlands (Christopher 2016). Most of the employees in this division work in excellence designed or in capability development for helping in the improvement their performance in customer service, production and logistics. They are also responsible for maintaining and building the organizational centralized network design related capability. It is stated that they help those teams who are responsible for answering all the service related questions related to the universal production footprintdesign like where they should build their breweries, which type of equipment should they invest, how much capability they should build on which location and at which time they should invest. The other part of SCM team has responsibilities that are what they call universal S&OP(Stevens 2018). However, Heineken is one of the de-centralized companies. Each nation or operating organization has its own SCM team. As well, it is also responsible for handling its own demand, supply and capability. On the other hand, there are few times interests over the single operating organization. They are helpful to ease these overarching decision making processes.

Connection between organizational business functionsand SCM

Management teams of Nissan finalized the merging plans following discussions with the employee representatives. Nissan will combine Common Module Family powertrain improvement (containing electric vehicles), engineering advanced research, and testing facilities and services and system engineering. The new and innovative Alliance converged manufacturing function will cover international industrial strategy (containing sourcing), supply chain, production control and production process engineering. Nissan have already enjoyed an integrated buying company for more than a decade (Hugos 2018). However, major engineering and manufacturing related convergence will drive greater buying synergies as well as more economics of scale. Nissan utilizes transparent and common methods as well as criteria internationally for sourcing suppliers along with providing offers other organizations a huge variety based on opportunities or advantages to do business with it notwithstanding of nationally, Nissan connected history. The suppliers are chosen to investigate their proposals after the relevant division meet of Nissan from a particular sort of perspectives. Nissan is also responsible for explaining its decision to each supplier which takes portion in the purpose of sourcing method as a portion of thoroughly transparent, fair and neutral system. Transactions along with the suppliers are depend on three specific values that are known as significant factors for the Alliance along with transparency (be frank, clear and open), trust (work professionally, fairly and impartially) as well as respect (responsibilities, liabilities and honor commitments).

In order to address the supply chain related innovation, Heineken has made a partnership with eft along with Startupbootcamp for hosting the innovation day in combination with Chief Supply Chain Officer Forum and European 3PL Summit. Innovation has become rising business dangerous,eft is ready for hosting a comprehensive innovation day at Chief Supply Chain Officer Forum and European 3PL Summit including a hackathon and depth innovation workshop. Eft will be responsible for providing the data and information for helping workshop attendees run revolution programs under their organization (Copacino 2019). The initiative is based on the reflection related to innovators Brew house of Heineken that is a linked innovation space made by the brewer to identify the solutions collectively to the challenges of Heineken as well as to shape the future of cider and beer with the help of shared and invention development. Heineken is feeling pressure for becoming more flexible in its recipes thanks to the increase of craft brewers SCM related reports. This organization is seeking to cut the inventory related costs up to 15%, rise revenue up to 1% realigning its demand and supply planning methods, logistics costs approximately 1% and obsolescence costs up to 30% (Monczkaet al. 2015).

Important drivers for integrated organizational supply chain strategy

The focus of integration is to make smoothsupply chains along with fully combined upward information as well as down slopping material flows. Connecting external suppliers and internal methods and consumers are a prerequisite for gaining success as well as a consensus over the researchers exists concerning the strategic significance of integrating inter and intra organizational activities. Supply chain integration can accomplished with the help of progressing by several stages as internal integration basically precedes external integration.

Supplier integration refer as business process integration over suppliers and manufacturers by utilizing the IT applications that is transactional along with the operations and planning sustained by e-business systems, including information sharing in terms of accomplishing decision synchronization. It also collaborates the chosen suppliers contractually forsharing the materials and output products. There is suggestion by supplier integration that is characterized with a supportive relationship between the upward supplier and the buyer (Mangan and Lalwani 2016). Most of the times these types of relationships incorporate with theinitiationandprograms that foster and strengthen the connection between the supplier and buyer.

Basically, internal integration is one type of achieved capabilities which gives an effective output as a group of interconnected processes and systems which facilitate all the decision making processes. The definition of internal integration is the method utilized by the organization to maintain its structures for its own organizational practices, behaviours and procedures in to the manageable, collaborative and synchronized methods, including the integration of information and data systems. These methods are responsible for providing the guidelines and infrastructure for the cross-functional related information processing as well as mutual decision making. As a conclusion related to internal integration, partnership happens between all the functional zones within the organization thereby leading to aim the organizational alignment as well as developed performance.

All the organizations are not responsible for generating all the internal resources and thereby should enter into relations and transactions with the environmental elements externally. The relations between the environment and organizations become crucial. On the other hand, organizations are also responsible for forming the good partnership with the organizational supply chain members as a result to the environmental uncertainties.Recognized rising and universal competition as dimensions related to environmental uncertainties which encourage the supply chain integration related implementation is responsible for encouraging the execution of supply chain integration. There are three kinds of environmental uncertainty contains technological uncertainties, supply uncertainty and demand uncertaintyconstitute the environmental uncertainties (Fredendall and Hill 2016). Supply uncertainties representthe uncertainties which increase from the upstream part related to an organization is calculated through a certain level of enlargement of consistency and reliability of suppliers, demand uncertainty that corresponds to the product demand related unpredictability. That is calculated through the range of variations and fluctuations whereas the technological uncertainty that implies the technological instability adopted through the organizations in a specific industry. It is calculated through the technological level and method obsolescence.

Efficiency of strategies utilized by the organisation

In order to effectively execute the sustainability practices, Renault and Nissan reviewed the CSR guidelines of Nissan for the suppliers in the year of 2015, December. Nissan was responsible for distributing the reviewed guidelines to all their own suppliers. They have asked suppliers for distributing the revived guidelines with their partners for giving assurance they permeate throughout the supply chain. In terms of helping the suppliers review their business activities from the sustainability perspective as well as take sustainability actions, the principlesis responsible for explaining the expected performs in 26 types under the five areas such as reducing greenhouse for the purpose of gas emissions based on environmental management, complying with the laws for the purpose preventing corruption, prohibition forced labour and child labour in order to comply with remuneration laws and working hours (Stadtler 2015). Delivering the services and products which are able to meet the consumer requirements, impartial and open communication with the stakeholders. Environmental activities are undertaken with the suppliers include the core components related to compliance with the environmental rules and regulations and the basic environmental principles of Nissan along with the organizational activities for mitigating the environmental burden.

Heineken is also committed for creating a positive contribution to the society with the help of its universal operations. The aim of Heineken is to provide the proper support to the customers for fulfilling this commitment through actively respecting and supporting the twelve important elements. The code of suppliers is responsible for applying to the all suppliers who are responsible for providing the resources to Heineken in terms of purchasing and outlining those important elements that they deem to be more relevant for the suppliers (Dubeyet al. 2017).Heineken emphasizes upon reliability and integrity for the stakeholder relationship as important preconditions for the business sustainability. The following points covers Heineken’skey element related to business and integrity conduct.

  • In order to comply with all the relevant rules and regulations
  • Presentations and inducements for influencing the business and business related decisions are not acceptable.
  • Conflicts related to interest will not be permitted for affecting the good operation for their business
  • In order to support a competitive, open and fair business environment.
  • All the financial, commercial and business information related to Heineken as well as its commercial partners should be treated as confidential as well as must not be disclosed to other third parties.

Heineken approves the values preserved under the Universal Declaration of Human Rights along with theCore conventions of the international Labour Organizationdeepened on the respect for the purpose of dignity of the single entity without distinction of type. Heineken strives for treating the environment with due care as well as to comply with the other and environmental legislation applicable to its operations in the geographical location. The important elements to the environmental care are

  • Promotion by the suppliers related to the environmental responsibility as well as promotion of the diffusion and development of environmental friendly technologies
  • Production and supply chain processes have been drawn for creating an effective utilization of available resources as well as to decrease the environmental impact.

The expectation of Heineken to its suppliers is to give assistance Heineken for fulfilling the aforementioned important elements through incorporating tem in their business practice as well as their suppliers will take all necessary steps for ensuring that the important elements based on the Supplier Code are interconnectedto their own employees as well as they will take all accurate steps for ensuring that their suppliers live through the important elements of the code of supplier and Heineken shall monitor their supplier related performance in this respect.

Role of information technology in assimilating the organizational supply chain

More recent indication has confirmed that organizations obtain huge benefits from all the IT application. Exposed important productivity increases from flow of information. There are other researches that have argued convincingly that sufficient evidence has been met on the positive impacts of IT that the output paradox can be considered a myth of the previous. There looks to be a truth about the information system asset does pay off now, defining how it does ruin a mystery. there is a direct relationship between technology utilize in SCM is responsible for reporting that these two organizations that is used for IT rather than the norm in their industry, accomplish more operational benefits; like decreased cycle time and cost. However, the active between IT use as well as performance of supplier network is moderated through industry clock-speed supported definite types of IT systems that are more relevant for SCM(Stadtler 2015). This is helpful for the organizations to improve the production and price management, customer management, warehouse management, process control and inventory.

Material requirements planning (MRP) is used for the purpose of production planning in order to coordinate order contentment by coordinating material and assets availability to consumer demand. Effective utilization of the system can be a result in better resource planning as well as mitigate the inventory level, with the help of releasing buying and or work orders only while they are required. Technologies in the purpose of enterprise resource planning (ERP) that have been planned to address the destruction of information from corner to corner business of these organizations for integrating with intra- and inter- enterprise information. SCM has already proven vital for the competitiveness of these two organizations, since it confirms the efficiency of supplies, and the accurate coordination with suppliers, arbitrators and market requirements. The utilization of Information and Communication Technology (ICT) in the SCM has proven for having a positive impact in these organizations that have executed it, mainly in relation to obtaining, since this develops collaboration, developing the quality of information distributed between buyers and suppliers(Stadtler 2015). The efficiency of conventional ERP systems shade light on providing real time synchronization in the middle of supply chain partners that is necessary for active SCM is limited. On the other hand, advanced planning system (APS) expects potential future impacts on the plan as a consequence of historical ambiguity pattern and possible future uncertainty. With efficiently utilization, this information system practice will effect in better forecasting as well as developed resource development leading to improved operational efficiency

After holding the different manufacturing related management positions that both organization have already developed their SCM with the help of implementing the several information systems. Both of them focus on their operations and sales planning to make the business consistency and to standardise all the processes among the various territories when giving permission for the several levels related maturity(Stadtler 2015). It is all based on the supply planning and depend planning, a lot of what they are ready to supply to whom as well as how much. The supply related planning is how to provide those things in the accurate path with the exact level related to risks.


The entire repost has based on the SCM of Nissan and Heineken. The SCMis based on the getting proper outcome from the productivity of Nissan and Heineken.The significance of operative SCM in accomplishing the organisational business objectives, the important drivers for accomplishing an integrated organizational supply chain strategy, utilize important drivers to accomplish efficiency and responsiveness and the connection between SCM and organizational business functions all have been discuss in this report. Operating nations are working in various ways on supply and demand planning as well as the organizations wanted for standardizing.


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