MIS500 Foundations of Information Systems Research Report


Subject Code and Name

MIS500 Foundations of Information Systems


Research Report




1000 words (+/- 10%)

Learning Outcomes

This assessment addresses the following subject learning outcomes:

a) Critically analyse the key Information systems concepts and technologies in the context of contemporary businesses and organisations.

Total Marks

100 marks


The assessment suite in this subject is built on top of skills you are building in your learning activities. Although the learning activities do not carry any assessable weight by themselves, completing them and seeking input from your peers and the learning facilitator is essential for you to achieving a positive result in the subject. While researching and writing this assessment, be sure to work through content and the learning activities in modules one and two.


This assignment aims to give you an understanding of the some of the information systems concepts that underpin modern businesses. Sneakers and streetwear have revolutionised fashion and lifestyle. From Nike, Puma, Adidas to Converse, Yeezy to Gucci, Louis Vuitton and Chanel everyone is wearing sneakers. Kanye West, Mark Zuckerberg, Taylor Swift, Virat Kohli, Beyonce and people from all walks of life both young and old are wearing sneakers.

In this assignment you will investigate the value chain of a sneaker brand or a sneaker retailer brand, and consider some of the technologies that underpin this strategy. You will use Porter’s Value Chain to investigate the how the business creates value, understanding each component and considering if there is any potential for additional value creation. You will investigate how the company utilise SMACIT (Social, Mobile, Analytics, Cloud, and Internet of Things) and DARQ (Distributed Ledger (Blockchain), Artificial Intelligence (AI), Extended Reality (XR) and Quantum Computing) technologies within their business, and consider how they use data to create information and knowledge that guides business decisions.

Use the following structure for your assignment, answering the questions below:

1. Introduction:

Briefly describe the history of the sneaker brand or retailer (Nike, Rebel Sport, Foot Locker, Culture Kings, Puma, Hype, GOAT, Adidas or any local or international brand). (150 words)

  • Porter’sValue Chain: Use the Porter’s Value Chain model (pictured below) to identify and explain the business’s primary activities and support activities. Make recommendations to the Sneaker Company or Sneaker Retailer on how they can enhance or maximise the value offered to ‘customers’ (250 words)
  • SMACIT and DARQ: Which of the SMACIT technologies are your chosen brand orretailer using? Have they begun implementing any of the DARQ technologies? (200 words)
  • Data, Information, Knowledge: How does the sneaker brand or retailer use data toassist their operations? What information and knowledge do they create and utilise from this data? (200 words)
  • Conclusion: Restate your key findings from across the report. Are there anyopportunities for innovation or improvement in the areas discussed? (200 words)
  • Reference List: Students should conform to the APA referencing style, making use ofexternal sources as appropriate. All references in the reference list must also appear as in-text references. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing.

The format of this paper is a business report with a cover page, table of contents, introduction, body of report with sub-headings and a conclusion, recommendations and a list of references. Be sure to bookend your assignment with an introduction and conclusion as well as a list of references that make considerable use of the Torrens University library and databases.

Assessment Rubrics


Assessment Criteria

Fail (Unacceptable) 0-49%

Pass (Functional) 50-64%

Credit (Proficient) 65-74%

Distinction (Advanced) 75 -84%

High Distinction (Exceptional) 85-100%

Identification of Primary and support Value Chain Activities in the Business Model


The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator.

The identification of primary and support

activities is passable, but more work is needed to focus on business models.

Good insight demonstrated in the identification of primary and support activities in the business model.

Very good insight demonstrated in the identification of primary and support activities in the business model.

Exceptional insight demonstrated in the identification of primary and support activities in the business model.

Identification of SMACIT and DARQ technologies


The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator.

The identification of SMACIT and DARQ technologies is passable but more work is needed to understand how the company uses these


Good insight demonstrated in the identification of SMACIT and DARQ technologies used by the business.

Very good insight demonstrated in the identification of SMACIT and DARQ technologies used by the business.

Exceptional insight demonstrated in the identification of SMACIT and DARQ technologies used by the business.

Identification of Data, Knowledge and Information utilisation


The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator.

The identification of Data, Knowledge and Information utilisation is passable but more work is needed to understand how the

company uses data.

Good insight demonstrated in the identification of Data, Knowledge and Information utilisation by

the business.

Very good insight demonstrated in the identification of Data, Knowledge and Information utilisation by the business.

Exceptional insight demonstrated in the identification of Data, Knowledge and Information utilisation by the business.



No title page. Incorrect font and size with poor line spacing and large gaps in pagination, tables, or diagrams. Report is written as a block of text with no breaks in between ideas. Separate ideas

cannot be clearly discerned. Does not adhere to the word count requirement.

Title page is included. Missing most information. Incorrect font and size is used or poor line spacing and large gaps in pagination. Paragraphs are used but large blocks of text with long sentences make it difficult to

understand the ideas being conveyed. Does not adhere to the word count requirement

Title page is included but is missing key information. Some errors in font use and line spacing. Some pagination problems.

One idea or concept per paragraph. Some paragraphs could be more succinctly written. Adheres to the word count requirement.

Title page is included with most required information. Minor errors in font, spacing and format. One idea or concept per paragraph with 3–4 well constructed sentences per paragraph. Adheres to the word count requirement.

Title page is included with all required information. Font, spacing, and format are in accordance with the requirements of the assignment brief. Expert use of paragraphs with 3–4 well-constructed sentences

per paragraph that follow logically from each other.

Adheres to the word count requirement

Use of academic and discipline conventions


Poorly written with informal tone using first person pronouns (I, my, we, me, us). No introduction and conclusion attempted. Demonstrates inconsistent and inadequate use of good quality, credible, and relevant resources to support and develop ideas. No use of in-text references, or no reference list at the close of the report. There are many mistakes in using the APA style.

Minor errors in the use of first-person pronouns (I, my, we, me, us). Introduction attempted but very generic, and does not clearly state the history of the chosen business. Conclusion attempted but does not include summation of key concepts discussed in the report and/or key conclusions or recommendations.

Demonstrates consistent use of credible and relevant research sources to support and develop ideas, but these are not always explicit or well-developed. Little use of in-text referencing, or inadequate references consulted and added to references at the close of the report. There are some mistakes in using APA style.

Written according to academic genre. Sound use of the introduction but does not clearly state history of the chosen business. Sound use of the conclusion and

succeeds in either the summation of key concepts discussed, or key conclusions or recommendations, but not both.

Demonstrates consistent use of credible and relevant research sources to support

and develop ideas. Good use of in-text referencing

and appropriate number of references. There are only minor errors in using the APA style.

Well-written and adheres to the academic genre. Good use of the introduction, which clearly states the

history of the chosen business.

Good use of

the conclusion and succeeds in summation of key concepts discussed and key conclusions or recommendations.

Consistently demonstrates expert use of good quality, credible, and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of reading beyond the key reading.

Very good use of in-text referencing. There are no mistakes in using the APA style.

Expertly written. Excellent use of introduction, which secures the attention of the reader, and clearly states the

history of the chosen business. Excellent use of the conclusion, which succeeds

in confident summation of key concepts and conclusions and gives the reader a clear sense of next steps required. Expert use of high-quality credible research sources to support and develop arguments and position statements. Shows extensive evidence of reading beyond the key reading. Excellent and meticulous use of in-text referencing. There are no mistakes in using the APA style.