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Design a Marketing Plan for an organisation

Assignment Brief: Marketing Plan

Design a Marketing Plan for an organisation within your discipline.

You are required to act as a Marketing Manager for a chosen product/service and prepare a Marketing plan that you will present to your Managing Director for consideration.

From this report, you should be able to advise the senior management of upcoming amendments to the organisations marketing objectives for the period January 2020 to December 2025.

Suggested Headings:

  • Prepare a report of 3000 words describing the benefits of marketing to the organisation.
  • Prepare a marketing plan outlining the marketing mix (7 Ps) of your service and how these features are in line with the organisation objectives.
  • You are required to prepare a report that you will present in a professional style to your CEO and the senior management team.
  • Please assume that the CEO and has no prior knowledge of marketing and this report will prove to them the importance of a well-planned marketing budget.

Suggested Layout

  1. Executive Summary
  2. Definition of Marketing
  3. Marketing Mix
    1. Price
    2. Product
    3. Place
    4. Promotion
    5. People
    6. Process
    7. Physical Evidence
  4. Innovative Marketing Recommendations x 3
    1. Promotion/Direct Marketing/Advertising/Sponsorship/Public Relations
  5. Evaluation/Conclusion
  • Failure to meet the deadline for submission will result in the loss of 10% of marks for the first late day and 25% for up to one week late. Assignments will not be accepted after this period.
  • Students are required to submit the 3000-word assignment in Moodle with standard header page and according to TU Dublin style guide.
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