- BUS545 advanced marketing management
BUS545 advanced marketing management
- 1. What does the phrase "exchange relationship" mean in relation to marketing?
- 2. Tupperware uses a business model that relies on women running their own businesses as agents of Tupperware. Tupperware successfully exports to China and India. Explain why these countries provide attractive markets for Tupperware.
- 3. What is the difference between green marketing and greenwashing?
- 4. A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?