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The perpetual debate over the most effective role for
the perpetual debate over the most effective role for advertising is between:
A. rationalists and poets.
B. environmentalists and pragmatics.
C. liberals and conservatives.
D. functionalists and operationalists.
E. supporters of centralization and supporters of decentralization.
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A. rationalists and poets.
In the context of advertising, the debate often lies between rationalists, who believe advertising should focus on logical, fact-based arguments to persuade consumers, and poets, who argue that creativity, emotional appeal, and storytelling are more effective in capturing consumer interest and driving sales.
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