Persuasive writing is a type of writing which is written in order to convince the readers so that they believe the idea proposed in the text. This is a form of non - fiction writing which employs logical arguments. It is important to choose the right words while writing in persuasive format. The writer has to make the readers believe an idea thus use of wrong words might offend sentiments, ideologies or philosophies of other people. Critics, reviews, reaction papers, editorials, proposals, advertisements and brochures are different ways to write and influence in persuasive writing.
We can find three types of persuasive writing - Appeal to reason; Appeal to Emotion; Appeal to the character. These are also called as Logos, Pathos and Ethos respectively.
1. Appeal to Reason - Appeal to reason is also called as Logos which is a Greek word. In this type of Persuasive writing, writers quote solid proofs so that their arguments can be considered strong. Use of Numbers, charts, graphs, percentages make this type of persuasive writing stronger.
For example," A bar of Cadbury has 380 calories and 30 grams of sugar so it is unhealthy." Looks more convincing rather than "Cadbury is unhealthy "
2. Appeal to Emotion
Appeal to emotion also known as Pathos consists of Persuasion done through emotions and feelings. Because of the use of high emotion this type of appealing will be more convincing. The convincing would be easier because the reader will gain faith over the emotions described and will use his imagination actively.
For example, if a writer wants to convince the reader into donations for hungry and impoverished puppies, he will situations which will make the reader analyze the life of such puppies closely. Or he will write a situation in which the reader would be at the place of puppy i.e. without any home, without someone taking care of them. This will create an emotional request towards the heart and mind of the reader to donate.
3. Appeal to Character
Ethos is a type where the writer tries to persuade readers by showing himself as a person of good character to grab the attention of readers by telling them that the writer does not have any wrong virtues. The ethics and knowledge of persuader are highly judged by the reader and then he decides to judge him or not.
For example, reading engineering articles from a business student will not be as credible and well-granted if it was written by an engineering student.
There can be different types of techniques employed while persuading. There can be 8 types of techniques used which are listed below.
Example - Many studies have shown that dark Cadbury chocolate can improve health and lower the risk of heart disease.
Example: A Cadbury bar has 280 calories and 30 grams of sugar. That’s not very healthy.
Example: Your donation may strengthen the idea of putting a puppy off the street to a good home.
Example: Believe me! I’ve been there before. I’m just like you.
Example: A politician says, “I’m going to clean out the shed!”
Example: Eight out of ten people prefer our software!
Example: Who wouldn’t like to get free food?
Repeating information and facts make readers believe it gets persuaded by the idea proposed.
Example: Duty does not trump honesty. Duty does not trump common sense. And duty, my friends, does not trump morality.
There are some elements of Persuasive writing which must be taken while employing the technique. A writer would be considered well written persuasive writing when there is proper reasoning, detailed facts, relevant evidence and thorough comparison.
In the first paragraph of a persuasive essay, writers should present the statement which presents the writer's position on the topic or issue. This would be called a thesis provided at the beginning which is clearly and directly stating a position. The thesis presented should also include a recommendation for the issue.
Other than this thesis should also include a piece of evidence in order to support the issue. If the thesis is covering many topics or issues than there must be more evidence employed. This will make the thesis look more effective.
The introduction of Persuasive essays should capture the audience’s attention by presenting debatable topics or issues. The introduction is the place where the writer clarifies his position.
The importance of the topic should be involved clearly in the introduction. Many times, rhetoric questions are asked rm the readers in order to gain their attention towards the subject further. Straightforward or Emotional language is also used in introductions.
After the introduction writers should develop an argument with specific reasons and valid evidence to help the audience get persuaded the argument is written should cover valuable comparisons opposing other opinions. The writer should try to prove their issues are better with factual information.
Examples of these can be -
The structure employed by the writer in their argument should ensure clear ideas which are strongly related to the topic. The argument should be done in a unified and coherent manner. Meaningful things should be written to make the audience remember and convince.
A strong conclusion should not work with a restatement of issues in brief rather it should persuade and convince the readers. No new information should be introduced here. Instead by relating the earlier facts the writer should further review it by use of the persuading language.
Choice of words is important to write a document and provide its reasoning. This is important in order to not offend emotions or ideas of any reader. Moreover, effective word choices also help in persuading activity. Phrases and sensory details should be used.
Persuasive writing is difficult because coming up with an issue or a topic is a hard obstacle. Thus, the difficulties related to Persuasive Writing begin even before writing the assignment. A person can totally get stuck between two or three potential ideas. Even if the person has an idea but still, he may further have problems to select arguments or evidence to support it.
While stating specific views, it may get a little difficult. And there may be many ideas on the Internet supporting your topic but it gets difficult when plagiarism is not allowed. Moreover, sources on the internet are mostly biased and have no proper evidence to state their argument.
Other than one major problem faced by students while writing persuasive essays or papers is that they do not cope well with the idea of honouring other viewpoints. Students are not able to write their arguments while respecting other viewpoints. This makes their convincing power weak.
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