Manipulative advertising assignment

The food companies try to target these people that are “ watching their diet” (usually a large percentage of the population) and tries to attract them with words such as fat free and sugar free. With stricter regulations being passed by the Food & Drug Administration FDA), companies have to be more careful in what they put in their foods (chemicals, additives, ingredients) and how they label them. A company can put “ fat free” on a cookie and be completely honest about it, but customers don’t realize that it is probably high in something unless, like sugar -unless it is a rice cake.

Foods that have subtracted the one unhealthy point (fat), usually add something else that may not be better than what was originally in it (sugar). If sugar is replacing the fat, it doesn’t make much of a difference because sugar will simply turn into fat if it is not used immediately. So, in the end, fat free doesn’t necessarily mean that a person will get no fat from this food, it just means that it won’t go in their mouth as fat, but it will be converted to fat later on if they don’t expend the energy.