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Master of Business Administration

Marketing Management

Assignment

As part of the formal assessment for the Master of Business Administration you are required to submit a Marketing Management assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Aim

Integrate marketing decision making with organisational strategy.
Establish a broad base of marketing knowledge and the strategic implications.

Assignment Task

Part 1

Using marketing theory and concepts, critically evaluate the marketing strategy of IBM.

A reflection on how they have embraced e-business strategies in their marketing.

Guidelines