Usable and delightful digital products

CMGT 528

Catalogue Description

Assess organizations’ online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design Web page strategies.

• Building a web strategy to present to stakeholders via the design process

• Doing strategic UX tactics to create a strong and validated roadmap for a digital product
• Conducting user research questionnaires and interviews on actual humans

• Identifying and validating problems and hypotheses

• Developing a web strategy around a hypothetical RFP

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UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions (2nd

Edition) Jaime Levy. O’Reilly Media, 2021(free via the USC library)

In addition, various articles will be assigned and discussed. See the Lecture Schedule or Blackboard for details.

Methods of Teaching / Class Rules

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ask, then your instructor will assume you have all the information you need and the consequences will be of your making.

• Produce professional-caliber work:
• Writing & presentations: All work should be treated as submissions to a client. All errors should be eliminated by proofreading meticulously, using Microsoft editing tools and/or Grammarly.com (strongly recommended). For help with fluency or simply polishing work, contact Annenberg's Graduate Writing Coach:

• cation there are few right answers: so-called "best practices" for one entity might fail for another — or even for the same entity at another time. Consequently, professional strategists and graduate students should not just answer the questions. They must describe "why" and "how," not just "what," and will be evaluated on the quality of the reasoning.

• Research and References:No guessing, generalizations, or stereotypes (such as "Millennials"). Support your work with research from authoritative sources, such as academic journals, major news publications, and credible experts.

• Presentation: This is the actual presentation; how persuasive are you in getting your strategy recommendations across?

Project 2: Design Your Strategy(45%)
Once your discovery is complete, it’s time to make your strategy a reality! The purpose of this class is not to build out a full website launch or redesign. Rather, the goal is to show how the strategy will work in real-life digital applications AND how you will continue pushing the strategy forward in an updated roadmap.

Participation (10%)
Attendance alone won’t earn participation points. You must contribute to discussions. You must show that you are engaging with the material and reading. You must demonstrate that you are learning through questions, feedback, etc. As such, the following will affect your grade:
• Adherence to the Class Rules: Does the professor see you contribute to discussions? Do you engage in the material and reading by asking questions? Is your feedback aiding your classmates? Are you doing more than the assignments asks? How well are you adhering to professional expectations and responsibilities as outlined in the Methods of Teaching/Class Rules section of this syllabus?

• Peer Feedback: Help your classmates grow by giving constructive criticism on Blackboard.

Other violations of academic integrity include, but are not limited to, cheating, plagiarism, fabrication (e.g., falsifying data), collusion, knowingly assisting others in acts of academic dishonesty, and any act that gains or is intended to gain an unfair academic advantage.

The impact of academic dishonesty is far-reaching and is considered a serious offense against the university. All incidences of academic misconduct will be reported to the Office of Academic Integrity and could result in outcomes such as failure on the assignment, failure in the course, suspension, or even expulsion from the university.

Students and Disability Accommodations:
USC welcomes students with disabilities into all of the University’s educational programs. The Office of Student Accessibility Services (OSAS) is responsible for the determination of appropriate accommodations for students who encounter disability-related barriers. Once a student has completed the OSAS process (registration, initial appointment, and submitted documentation) and accommodations are determined to be reasonable and appropriate, a Letter of Accommodation (LOA) will be available to generate for each course. The LOA must be given to each course instructor by the student and followed up with a discussion. This should be done as early in the semester as possible as accommodations are not retroactive. More information can be found at . You may contact OSAS at (213) 740-0776 or via email at

Support Systems:
- (213) 740-9355 – 24/7 on call
health treatment for students, including short-term psychotherapy, group counseling, stress fitness workshops, and crisis intervention.

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Avenue to report incidents of bias, hate crimes, and microaggressions to the Office for Equity, Equal Opportunity, and Title for appropriate investigation, supportive measures, and response.

- UPC: (213) 740-6000, HSC: (323) 442-1200 – 24/7 on call ormation.

buds - (213) 821-9556 (UPC) / (323-442-0382 (HSC)
ial place to share your USC-related issues with a University Ombuds who will work with you to explore options or paths to manage your concern.

Class Structure & Schedule

Class sequence, dates, topics and guest speakers are subject to change as the semester

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