This theory based the moral thinking and normative ethics

Questions:

Question 1

Describe the facts you feel underpinned the ‘McKinstry Advertising Agency’ case. Be sure to include a brief account of the ethical assumptions and values of the major stakeholders in this case.

Question 2

Who was the decision-maker in the case, and what conflicting demands did they have to accommodate?

Question 3

Question 4

Question 5

Answers:

Question no. 1

Facts of McKinstry Advertising Agency:

The associate of that company said that it is not right to promote marketing the radar system (Zhu et al. 2017). It can lead to more severe road accidents in the near future and due this moral ethics, she refused to work on this project. When she expressed her views to the account executive, he suggests her to leave the job as she (the associate) denies providing service to the client and a conflict arose in between them. Both of them came to the President of that agency to sought out the problem. Now the president has to solve the problem and an ethical dilemma takes place (Anderson and Anderson 2014).

Question no. 2

The decision maker in the case is the president of this agency, McKinstry Advertising Agency. The conflict between the two officials of the agency arose regarding the promotion of the radar through the agency. The associate of the company denied working on the same from her ethical point of view. As per her opinion, by personifying the radar, which is used to detect whether the police are monitoring their car or not, the crime rate regarding the road accident will not be reduced, rather it will increase and may cause serious accidents in near future (Yildirim-yenier, Lazunen and Ozkan 2016). The effect of that will be detrimental in nature. The crime rate regarding the road accident is increasing day to day and the same has resulted in a huge toll of innocent people as well as drivers (World Health Organization 2015). Installing a Radar system in a car will help the driver to know if police are chasing him or not, and by taking the advantage, they will drive the car more casually and the accidents will be at rise. It will not be a good option for the agency to promote such a thing as an ethical submission is involved here (Liu, Qu and Zhang 2017).

Question no. 3

Question no. 4

The utilitarian theory developed by Jeremy Bentham is a significant theory with respect to ethics and morals (McGee 2014). According to this theory, best action is the action that gives maximum utility. This theory states that if the consequence of any action is right or bring happiness, then the action is acceptable or in the right path. This theory is based on the moral thinking and normative ethics. In utilitarian theory, it is stated that pleasure exists only when there is good and in absence of pain. This theory is called as the greatest happiness principle. By comparing this theory with this case, it can be said that the society as a whole will suffer by the radar system. As such, there is no good to promote a system like this.

Kantian Ethics

Distributive justice

Right ethical approach:

Question no. 5

The president of an agency has the power to take final step in regards to decisions. The conflict arose between the two officials are based on a moral question. When the associate of the agency expressed her opinion on the promotion of radar detector, the account executive told her to leave the job. According to him, the statement of the associate is opposing the business criteria of the agency. On the other hand, the associate of the agency thinks that no one can be fired due to one’s moral belief. It is her right to maintain own belief. The account executive thinks that the agency has been providing good service to its clients for several years and if someone will deny doing a job for his/ her personal belief. This creates a negative impression on the good will of the company.

Both the employees are quite competent in their own sphere. The representative of the electronic company that develops the radar detector wants the associate to promote the radar. The account executive is one of the loyal person towards the clients. Therefore, there is a great dilemma takes place in choosing the correct notion. However, from the ethical aspect, the opinion of the associate is more acceptable because society is more important than any business and we have to think about the society first. Radar detector will cause serious injustice to the society if it is used as an instrument to evade the justice system of a nation. Radar can reduce the rate of accident, but if a driver takes benefit of that, it can cause grave injustice to the society. Therefore, from the view, if I were the president of the agency, I will go with the opinion of the associate of the agency.

Reference:

Ehrkamp, P. and Nagel, C., 2014. “Under the radar”: Undocumented immigrants, Christian faith communities, and the precarious spaces of welcome in the US South. Annals of the Association of American Geographers, 104(2), pp.319-328.

Falk, A. and Tirole, J., 2016. Narratives, imperatives and moral reasoning (pp. 707-711). mimeo Toulouse School of Economics.

World Health Organization, 2015. Global status report on road safety 2015. World Health Organization.

Y?ld?r?m-Yenier, Z., Lajunen, T. and Özkan, T., 2016. Driving in the fasting month of Ramadan: an observational study on speeding, horn honking, and using seat belts. Transportation research part F: traffic psychology and behaviour, 42, pp.562-568.