The strategic purpose of emirates airline
Executive Summary
Introduction
The purpose of the report
The purpose of this report is to analyze the challenges the emirates airline has experienced from Covid -19 and the factors of the internal and external environment, which directly affecting the competitiveness and sustainable development of emirates airlines. Through this various limitations and issues would be discovered which have not been resolved so for that supporting to the emirate airlines’ strategy development in the next 12 months.
The context of the report
This report is a strategy proposal for the development of emirates airlines for the next 12 months by the new CEO of the airline. The proposal would be based on the analysis of current strategies of the emirates airline which will give solutions for the emirates airlines as the current strategy are still appropriate and effective for the company or which strategy would be beneficial for the company and help the company’s strategy development for the next 12 months.
The scope of the report
The report structure
Overview of Emirates airline and its strategic development
Overview of Emirates Airline
The strategic purpose of Emirates Airline
Mission Statement
Vision:
“To make civil aviation safe, leading and sustainable.”
Values:
The emirates airlines business activities are based on 5 core values which includes Excellence, Agility, Innovation, Leadership, Reliability
