The report explain the swot analysis

MKG203-Digital Marketing Communication Individual DMC Plan

Samip Karki
00319985T
Torrens University Australia
Submission Date
Tuesday, 1st December 2020

Introduction
Digital Marketing is defined as the marketing of products and services that uses the internet and online based technologies like phones, laptops, desktops and other digital medias. In order to obtain and connect with the next client, digital advertising has created an environment in which you can and must build a holistic strategy, then keep in contact with them until they are ready to purchase (Marketo, 2015). The good news is that the benefits will exceed the drawbacks of change even before users make the move into a much more advanced understanding of digital advertising. Increased importance, both in terms of attracting and cultivating leads before they are ready to become customers, transforms into increased interaction (Marketo, 2015).

The purpose of this report is to find the company’s target marketing and boost the process which may lead to increase in company’s revenue also, define digital marketing communication and its roles in marketing strategy and implement it in marketing planning. This report critically analyzes the DMC objectives and DMC mix plan in relation to marketing environment and establish them. Moreover, this report suggests how to improve the performance supporting the DMC concept and use them in the field.

SWOT analysis
Strengths
 Coca-Cola, with a distinctive brand name, is a widely popular brand. The most-selling beverages in history was Coca-Cola

 It operates in more than 200 countries with 9 billion products a day. Globally, it has released more than 500 new products.

 One of the main causes of sugar consumption is carbonated beverages. It leads to severe health complications.

Opportunities
 Coca-Cola has the opportunity to launch new items in the wellness and food markets.

Threats
 There have been several critiques of Coca-Cola regarding the topic of water control as groups has reported that in water-scarce areas, the business has a big consumption of water.

 Coca-Cola has been criticized over its recycling and renewable sources.

DMC Objectives
Coca-Cola is one of the brands that enjoys major digital media achievements, always producing the most splendid promotions that take place on top of our heads. The business explicitly represents emotions, constructs the marketing campaign on happiness as a whole philosophy and

5. Increasing short-term sales by the means of stimulating action.

6. Reassuring customers and reinforcing their particular desirable buying behaviour. 7. Generating information from customers.

Facebook: The marketing strategy of Coca-Cola is unique and singular, especially in view of how well-known it is. It's very easy for the brand, without much initiative or effort, to draw thousands of fans. Nonetheless, it also does everything to connect and communicate with users, even though the US business could go weeks without publishing any notifications.

Recommendation
Coca-Cola is a multinational company which uses different digital platform to market and has been successful through out the years of marketing. Coca cola has been advertising in different social media site but from my research I found out there has not been enough coverage of advertisement in many areas. Coca-Cola has chance of improving digital marketing areas on different platform such as google, Facebook, YouTube, twitter etc..

family and friends such as: best friend, sis, bro, which is appreciable to show love and outmost care between them.

The sample is shown in Appendix B.

 Choose the right digital marketing tools.

 Take actionable steps based on your stats.

 Cost Analysis and Comparison with Budget

Control and Monitoring of Advertisements.

References
Arica, A. (2020). What You Can See From Coca-Cola’s Digital Marketing Strategy. Retrieved from Digital Agency Network website: https://digitalagencynetwork.com/what-you-can- see-from-coca-colas-digital-marketing-strategy/
Davies, T. (2013). Coca-Cola’s online strategy – dissected. Retrieved November 30, 2020, from One Rabbit website: https://www.onerabbit.com.au/blog/2013/07/coca-colas-online- strategy-dissected/
Econsultancy. (2018). 10 inspiring digital marketing campaigns from Coca-Cola. Retrieved from https://econsultancy.com/digital-marketing-campaigns-coca-cola/
Harma n, R. (2018). monitor performance of marketing campaign How to Monitor the Performance of Your Digital Marketing Campaign. Retrieved from Hibox website: https://www.hibox.co/blog/how-to-monitor-the-performance-of-your-digital-marketing- campaign/
Marketing Mix for Effective Marketing: The Marketing Essay. (2011). Retrieved November 30, 2020, from Paperdue website: https://www.paperdue.com/essay/marketing-mix-for- effective-marketing-the-53373
Marketo. (2015). The Definitive Guide to Digital Advertising - Marketo. Retrieved from Marketo.com website: https://au.marketo.com/definitive-guides/digital-advertising/ Parker, B. (2019, March 19). Coca Cola SWOT analysis 2019 | SWOT Analysis of Coca Cola | Business Strategy Hub. Retrieved from Business Strategy Hub website: https://bstrategyhub.com/swot-analysis-of-coca-cola-2019-coca-cola-swot-analysis/ Pratap, A. (2017, October 14). Marketing Mix of Coca Cola: Product, Place, Price and Promotion. Retrieved from notesmatic website: https://notesmatic.com/2017/03/coca- cola-marketing-mix/
Pratap, A. (2018). Who are the competitors of Coca Cola company? Retrieved from notesmatic website: https://notesmatic.com/competitors-of-coca-cola-company/
Sweeney, E. (2018). How Coca-Cola leverages digital to reach “beyond the real thing.” Retrieved from Marketing Dive website: https://www.marketingdive.com/news/how- coca-cola-leverages-digital-to-reach-beyond-the-real-thing/530952/
What Is Google AdWords? How Does Google Ads Work? | WordStream. (2013). Retrieved from Wordstream.com website: https://www.wordstream.com/articles/what-is-google-adwords

Appendix A

Appendix C