The non-invasive aesthetic trends in the uk
Introduction
This report will explore the legal and ethical implications surrounding the use of PICOSURE® PRO by Cynosure and Focus Dual® by Lynton, two popular skincare aesthetic equipment considered for commercial use in a UK aesthetic clinic. This report will analyse the implications of professional use of these products and evaluate the strengths, weaknesses, opportunities and threats of each equipment in relation to purchasing decision. This report will also explore purchasing theories such as the iceberg theory, the Boston Matrix, the Kraljic Theory and the Product Life Cycle to determine the most viable product for purchase.
The Non-Invasive Aesthetic Trends in the UK
The demand for non-invasive aesthetic treatments is on the rise in the UK, with survey data indicating that more than 1 million people had their anti-wrinkle injections in 2019. This marks a 10.3% increase from 2018. This growing demand has opened up the opportunity for UK aesthetic clinics to invest in the appropriate equipment to provide patients with quality and safe treatments. Non-invasive techniques for enhancing skin quality have been gaining popularity in the UK over the past few years. These techniques offer a range of benefits over traditional invasive procedures such as facelifts or other surgical interventions. One of the biggest advantages of non-invasive techniques is that they carry a much lower risk than surgical procedures. There is no need for general anesthesia, incisions, or sutures, which reduces the chances of complications during or after the procedure. Non-invasive techniques typically have shorter recovery times than invasive procedures. Patients can usually return to their normal activities within a few days, whereas surgical interventions may require weeks or even months of recovery time. Non-invasive techniques are designed to enhance the natural appearance of the skin, rather than completely altering it. This means that the results are typically more subtle and natural-looking, which is appealing to many patients. Non-invasive techniques are often more affordable than surgical procedures, making them accessible to a wider range of patients. Non-invasive techniques offer a range of benefits over traditional invasive procedures for enhancing skin quality. Factors such as technological advancements, an aging population, social media, and convenience have contributed to their rise in popularity in the UK. These advancements have made it possible to achieve better results with less downtime and lower risk.
Legal and Ethical Implications for Non-Surgical Aesthetic Treatments
Implications for PICOSURE® PRO by Cynosure
Implications for Focus Dual® by Lynton
Focus Dual® is a radio frequency device used to treat skin tightening and fat reduction. The device is safe to use in an aesthetic clinic, however practitioners must hold an appropriate insurance policy before providing the treatment. Radio frequency treatments, such as Focus Dual®, have been used safely for skin tightening and fat reduction in aesthetic clinics. However, as with any medical or aesthetic procedure, there are potential risks and side effects that should be discussed with the patient before treatment. These may include temporary redness, swelling, and discomfort. It is important for the practitioner to have appropriate training and experience in using the device, and for the patient to provide accurate medical history and inform the practitioner of any underlying medical conditions. The use of an appropriate insurance policy can also provide additional protection for the patient in the unlikely event of a complication or adverse reaction. Overall, the safety of the technique for customers depends on several factors, including the device's proper use and the patient's individual health status and adherence to pre- and post-treatment instructions.
SWOT Analysis Evaluation
By conducting a SWOT analysis of PICOSURE® PRO and Focus Dual®, we can gain a better understanding of the strengths, weaknesses, opportunities and threats that each equipment poses in terms of use in an aesthetic clinic.
PICOSURE® PRO requires a relatively steep learning curve and practitioners must be trained in the use of the device before providing treatments.
Focus Dual® requires additional maintenance after each treatment and practitioners must have an appropriate insurance policy before providing treatments.
Iceberg Theory
The iceberg theory is used to help assess the various hidden costs associated with the purchase of a skincare aesthetic device. The iceberg theory is a concept used to illustrate that there are hidden costs associated with the purchase of a skincare aesthetic device beyond the initial purchase price. The tip of the iceberg represents the visible costs, such as the initial purchase price of the device. However, beneath the surface are a range of other costs that are often overlooked, hence the term "iceberg."
In addition to the above hidden costs, there may be costs associated with first and mini orders. Clinics must consider the initial outlay required to purchase adevice. This includes the purchase price of the device, as well as any additional costs such as shipping and handling. In addition, some suppliers may require a minimum order quantity for consumables, such as tips or cartridges, which may require an additional outlay.
By taking into account the hidden costs, clinics can make a more informed decision about which device to purchase and whether it is a financially viable option for their business.
Product Purchasing Theories
Cost and Maintenance: Both devices are costly, and maintenance costs should be considered when evaluating their commercial viability. However, Picosure requires more frequent maintenance and replacement parts, which can make it more expensive to maintain than Focus Dual.
Training and Support: Both companies offer training and support for their devices, but the level of training required for Picosure is higher due to its more complex technology. This may make it more challenging for practitioners to master, which could impact its commercial viability.
Boston Matrix Theory
Cash Cows: Products that have a high market share but low market growth rate, indicating low potential for growth but high profitability.
Question Marks: Products that have a low market share but high market growth rate, indicating potential for growth but high risk.
Kraljic Theory
In terms of supply risk, aesthetic clinics need to consider the availability of the device and its components, as well as the potential for disruptions in the supply chain. For example, if the device is manufactured overseas and there are shipping delays or customs issues, it could impact the clinic's ability to offer the service to their clients. Therefore, it is important to evaluate the reliability of the supplier and their ability to deliver the product in a timely and consistent manner.
The strategic importance of the product relates to the impact it has on the overall business model of the clinic. Aesthetic devices can be a significant investment, so it is important to assess the potential return on investment and how it fits into the clinic's long-term strategy. Factors to consider may include the demand for the service, the competition in the market, and the potential for additional revenue streams.
In terms of supply risk, both devices are produced by established companies (Cynosure for Picosure and Lynton for Focus Dual) with a track record of producing reliable and high-quality equipment. However, it is important for clinics to consider the availability of replacement parts and maintenance support when making a purchasing decision.
Product Lifecycle
Finally, in the decline stage, sales start to decline as the market becomes saturated, or newer, more advanced devices enter the market. The focus may shift to phasing out the device and introducing a new product to take its place.
When analyzing the commercial viability of aesthetics devices, it is important to consider where the device falls in its product lifecycle. Newer devices may be more expensive but offer cutting-edge technology, while older devices may be more affordable but have limited features and may require more maintenance. Understanding where a device is in its lifecycle can help businesses make informed decisions about marketing, pricing, and product development.
As new and innovative devices continue to enter the market, it is possible that Picosure and Focus Dual may eventually enter the decline phase. However, with continued marketing efforts and updates to technology, it is possible for both devices to remain relevant and maintain their commercial viability in the UK.
Both Picosure and Focus Dual have gone through the product lifecycle stages, with Picosure having a longer history in the market. Both devices have remained popular and established themselves as reputable brands in the aesthetic industry, with continued potential for commercial viability in the UK market.
