The australian native bush spice project management template should use

Case Study – Native Bush Spices Australia

Native Bush Spices Australia is based in Coffs Harbour, NSW.  

The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.    

Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a basic website that includes four pages: home, about us, products and contact details. Most sales occur through existing customers, referrals and passing traffic.  

The company’s target customers are those that enjoy gourmet foods.  

The company also has a Board, which comprises of two Directors and the CEO. 

The company’s mission statement is to make Native Bush Spices a preferred shopping destination by delivering high quality, organic, earth friendly foods to all customers and its vision statement is to inspire the way the world eats.  

• implement a targeted marketing campaign in specific overseas countries.

As the Marketing Coordinator, you have been asked by the CEO to coordinate these projects to improve marketing communications in a bid to increase the company’s sales and profile.

• A shopping cart so customers can order products directly through the website.

• Translation tool so that customers overseas can read the website in their own language.

Once the plan is approved, the Marketing Coordinator will develop a web design brief that shows a clear alignment to organisational objectives.

Information relevant to Project 1 Website upgrade (Section 3 or Project Portfolio)

Kind Regards  

Project Team Member 

Customer Service officer’s report:

The Marketing Coordinator emailed the Customer Services Officer to confirm that the website is ready, request that they make any outstanding payments and approve that the website goes live. The Customer Service Officer provided the following report:

After the project was completed, the Marketing Coordinator sent an email to all project participants requesting their feedback on how they experienced the project implementation, management and integration. The following responses were sent back:

Dear Marketing Coordinator

Dear Marketing Coordinator

Thanks for the opportunity to learn from you during this project. However, I felt stretched and it would be nice to have someone help me in future. We need another team member.

• Product range should be expanded by 20% to include complementary products such as native plant seedlings from another organisation (a collaborative relationship is required with an appropriate organisation).

• Research is required to identify market requirements and demand for specific products. Market research should target a range of generations.

Information specific to Product range expansion project (Section 2 of the Project Portfolio)

A cooperative partner has been identified (Aussies4Natural). Aussies4Natural has a range of complimentary products (such as plants and seeds, herbal medicines and traditional first-nations clothing). Aussies4Natural also has a modern website and young, creative leadership team who are willing to be flexible. They are not too concerned about their own brand recognition – rather they are focused on making a profit.

Dear Project Manager 

I have just been in touch with Aussies4Natural. They are not keen to enter a formal agreement – rather just want a flexible “let’s see how we go” arrangement.

Three months into the project, the Marketing Coordinator received progress reports from Aussies4Natural and the Customer Service Officer.  The following is a project status report as per the agreed communication processes. 

Aussies4Natural report:

After the project was completed, the Marketing Coordinator sent an email to all project participants requesting their feedback on how they experienced the project implementation, management and integration. The following responses were sent back:

Dear Marketing Coordinator

Dear Marketing Coordinator

Thanks for the opportunity to learn from you during this project. However, I felt stretched and quite often out of my comfort zone. I think next time, I should have some training first.

• Social media

• Digital advertising must use “google ad words”

The advertising specialist is meeting with the CEO and marketing coordinator to finalise the Project Plan.

Once the plan is approved, the Marketing Coordinator will review a draft social media advert within one month and reply with comments via email.

The Project Management Plan was approved and implemented. A short time later the Marketing coordinator received the following email from the Project team member. 

Kind Regards  

Customer Service Officer

Customer Service officer’s report:

Kind regards

CEO

Background

Explain why the project is being undertaken and describe the opportunity or problem that the project is to address. Include an explanation of the relationship between the project and broader organisational strategies and goals.

Also include a brief description of workplace impacts and benefits the project is expected to have on the organisation.

Key Stakeholders

Outline project timelines.

Constraints

Describe any project dependencies.

Preliminary risk assessment

Project Management Plan

Target Outcomes: What should the project deliver?

How the success of the project will be measured: List the success criteria

Tools for monitoring and control of project activities, budget and communication

Which tools will be used to monitor and control the project activities, budget and communication?

Add background information such as existing website information and project objectives.

Target Audience

What do you want the website to do? What actions should the viewers take?

Social Media and Sharing

What are specific instructions for the website look and feel?

Design Ideas

Describe any other practical issues.

Project Status Report

This policy and procedure applies to all projects.

2. Types of project

• Project team member (generally the Customer Service Officer)

• Senior management team to approve project management scope plan and kept informed of progress.

• Senior management team to approve project management scope plan and kept informed of progress.

Large Project ($50,000 plus)

3. Project Phases

All projects should progress through the following project phases.

Stage two of the project management includes defining and documenting the project scope in the project scope management plan.

Key tasks involved in this phase include:

The project scope management plan must be reviewed by the senior management team prior to final approval. Where any issues are identified from the project management plan scoping, it is possible that the project may not proceed.

Stage three

This is the final phase of the project and is the formal closure of the delivery component of the project. It has two main outcomes:

• The handover of project outputs to the operational areas responsible for ongoing support and maintenance (if applicable to the project); and

It is expected that the project team meet at least weekly depending on the size of the project. A brief email summarising the meeting outcomes must be sent to senior management.

Weekly reports must also be sent to senior management regarding project progress.

Changes to a project’s scope should be handled as described:

1. Change request initiated and documented in a Change Request Form.

6. Appropriate changes to the budget should also be incorporated if relevant.

7. The project definition should be updated if the approved scope change results in a substantial change to the overall project.

Internal Communication Policy and Procedures

Native Bush Spices Australia has a number of internal communication channels available, including:

Staff Code of Conduct

This code aims to guide the conduct of staff in the performance of their duties as an employee of Native Bush Spices Australia. It is intended to provide practical assistance for staff faced with ethical challenges. 

Overview 

1. 1. The fundamental ethical principles on which this code of conduct is based are: 

• respect for others 

2. 1. All staff are expected to treat others, including other staff and customers, with fairness and respect. This involves: 

• courtesy and responsiveness in dealing with others 

• allowing alternative points of view to be expressed and reasonably debated. 

3. Integrity 
4. 2. Conflicts of interest may arise when a staff member is in a situation where personal circumstances are affected by the decisions or duties carried out in their role. A conflict may arise when any of the following are involved: 

• financial interests 

• use of confidential information 

• use of facilities, equipment and resources 

• make decisions fairly, impartially and without bias, using the best factual information available 

• keep records and documentation to support their decisions 

• ensure outside interests do not interfere with their ability to meet the responsibilities of their role 

• adhere to professional codes of conduct and standards of ethics 

6. 3. Staff should maintain sufficient security and protection of Native Bush Spices Australia property, facilities, resources and intellectual property. 

7. Breach of the code 

• Copyright Act 1968 

• Freedom of Information Act 1982