Spss survival manual step step guide data analysis using spss

You have just joined a team of Consulting Psychologists. The team has a client organization that markets a range of products and services, including a chain of Health Clubs. Your supervisor has given you a dataset obtained for the client relating to the marketing and consumer response to the clubs and she wants you to investigate the dataset with the aim of producing a report for the client highlighting what it suggests.

1

The client would like to know what influenced how much members used the club, their overall satisfaction and their loyalty to other products and services marketed by the organisation.

The questions you have been asked to investigate are therefore as follows:

Report

You will prepare a report in three sections: The main report, Appendix A, Appendix B and Appendix C.

question using summary tables and/or graphical presentation, with appropriate text directing the reader’s attention to the key points.

and

This will report on how you screened the data and what you did with cases that appeared to be data entry errors. This appendix can include raw SPSS output.

Appendix B

1. The main report and three appendices must be compiled as a single document. 2. Include a title page with your student ID.

3. Write the report in Arial 11pt with 1.5 line spacing.

Field, A. (2013) Discovering statistics using SPSS. (4th ed). Sage.

Howell, D.C. (2013). Statistical methods for psychology (8th ed.). London: Duxbury