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sitxccs enhance customer service experiences learn

Sitxccs enhance customer service experiences learners guide

LEARNER’S GUIDE

SIT50416 Diploma of Hospitality Management

SITXCCS007 Enhance Customer Service Experiences

Provided under license from Skillworks Australia Pty Ltd. All rights reserved.

This document and its contents are protected by Australian and International copyright laws. No part of this document may be reproduced or transmitted in any form or by any means, electronically or mechanically, including photography, scanning, recording or any information storage or retrieval system, without permission in writing from the copyright owner. Information and/or resources used from the Commonwealth, government agencies, training.gov.au, public domain information, or any other external sources do not constitute copyright and remain the property of the original
authors/agencies.

SIT30816| SITXCCS007 Enhance Customer Service Experiences Learner’s Guide | V 1.0 | March 2021 Page 1 of 55

Australian Institute of Language and Further Education (AILFE)
Provider Code: 41041 | CRICOS Code: [03402B]

Version History

Date Version Changes in this Version

Implemente d on

Authority

SIT30816| SITXCCS007 Enhance Customer Service Experiences Learner’s Guide | V 1.0 | March 2021 Page 3 of 55

1. Introduction............................................................................................................................4 2. Unit Overview.........................................................................................................................4 3. Competency Standards..........................................................................................................5 AQF Descriptor.......................................................................................................................5 4. Delivery Plan...........................................................................................................................9 Delivery Arrangement............................................................................................................9 Delivery Conditions.................................................................................................................9 Lesson Topics and Plan...........................................................................................................9 Suggested Learner Resources...............................................................................................12 5. Assessment Plan...................................................................................................................19 Assessment Method.............................................................................................................19 Submission of Work..............................................................................................................20 6. Assessment Tasks.................................................................................................................22 Assessment Task 1:...............................................................................................................22 Assessment Task 2:...............................................................................................................24 Assessment Task 3:...............................................................................................................29 Assessment Task 4:...............................................................................................................34 7. Academic Policies and Processes.........................................................................................38 Assignment Cover Sheet..........................................................................................................40

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Total Delivery Hours

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TBA

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Welcome to the learner’s guide for this unit of competency for the qualification SIT50416 Diploma of Hospitality Management. This guide provides you with essential information on competency standards, delivery plan and schedule, assessment plan, assessment tasks and learning resources for this unit of competency.

This unit describes the performance outcomes, skills and knowledge required to provide professional and personalised customer service experiences. It requires the ability to determine and meet customer preferences, develop customer relationships, respond to difficult service situations, and take responsibility for resolving complaints.

The unit applies to those who deal directly with customers on a daily basis and who operate independently or with limited guidance from others. It includes senior frontline sales personnel, supervisors and managers who use discretion and judgement to provide quality customer service experiences.

 Develop customer relationships.

Page 5 of 55

Prerequisite Requirements

This unit does not have a pre-requisite.

This unit is derived from the Tourism, Travel and Hospitality Training Package SIT for packaging of the qualification SIT50416 Diploma of Hospitality Management.

SIT30816| SITXCCS007 Enhance Customer Service Experiences Learner’s Guide | V 1.0 | March 2021 Page 6 of 55

Australian Institute of Language and Further Education (AILFE)
Provider Code: 41041 | CRICOS Code: [03402B]

Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility in contexts that are subject to change and within broad
parameters to provide specialist advice and functions.

Element Performance Criteria

1. Provide a quality service experience.

1.3. Anticipate customer preferences, needs and expectations throughout the service experience. 1.4. Promptly provide products and services with professional and personalised service to meet individual preferences.

1.5. Offer extras and add-ons and provide tailored and additional products and services.

2.2. Anticipate delays in product and service provision and regularly update customer on expected outcomes.

2.3. Advise customers of alternative products and services.

3.3. Take responsibility for resolving complaints in a professional manner and using communication

techniques to assist in their management.

3.4. Determine options to resolve complaints and promptly analyse and decide on optimal solutions, taking organisational constraints into account. 3.5. Act swiftly to resolve complaints and prevent escalation, in consultation with customer and to customer satisfaction.

4.2. Maintain customer profiles to enhance service delivery.

4.3. Provide personalised service to customers in a professional manner that builds repeat business. 4.4. Provide tailored products and services based on customer profile.

meet requirements

 Demonstrate procedures to respond to and resolve three different customer

 Provide above service to above customers in line with organisational customer

service standards and within designated organisational response times.

Australian Institute of Language and Further Education (AILFE)

Provider Code: 41041 | CRICOS Code: [03402B]

the service experience

 Conflict resolution techniques

o Cocktails and liqueurs to enhance the dining experience

o Coordination services at events and conferences

o Flight fuel emissions offset fee

o Local guiding services

o Private car transfers in lieu of regular transportation options

o Special offers or packages

o Wine or boutique beers to match meals ordered

 Specific industry sector:

o Types of customer loyalty programs

o Essential features and use of the customer databases

o Promotional services offered

 Procedures for responding to the following common customer complaints:

SIT30816| SITXCCS007 Enhance Customer Service Experiences Learner’s Guide | V 1.0 | March 2021 Page 10 of 55

Australian Institute of Language and Further Education (AILFE)

Provider Code: 41041 | CRICOS Code: [03402B]

o Unmet expectations of, or problems or faults with, a service or product

 Methods of compensating dissatisfied customers:

 At reduced rate

o Providing:

 Special customer service delivery on next attendance

 Factors to consider when determining compensation of dissatisfied customers:

o Modes of greeting, farewelling and conversation

o Body language and body gestures

o Surveys

o Interviews

 Essential features, conventions and usage of different types of communication

techniques and equipment.

for classroom-based learning focus on development of skills and underpinning knowledge

SIT30816| SITXCCS007 Enhance Customer Service Experiences Learner’s Guide | V 1.0 | March 2021 Page 11 of 55

Delivery Arrangement

The unit will be delivered over a prescribed period (term/semester) in a class-room training environment through a structured learning program comprising of (but not limited to) lectures, presentations, case studies, practical projects, group discussion and class-room based activities. Delivery schedule of this unit of competency is provided at the beginning of this guide. Timetables will be advised at the beginning of each academic term and posted on the notice board and college’s website.

Lesson Topics and Plan

The following lesson plans are planned for this unit. According to session times, trainers may expand these lesson plans into their own session plans. Trainers must take a special note of the activities planned in the right-hand column. These activities form part of “Formative Assessments”. The formative assessments are not marked (assessed) but they contribute towards learning that prepares them for summative tasks.

SIT30816| SITXCCS007 Enhance Customer Service Experiences Learner’s Guide | V 1.0 | March 2021 Page 13 of 55

Australian Institute of Language and Further Education (AILFE)

Provider Code: 41041 | CRICOS Code: [03402B]

Page 14 of 55

5-6

7-8

Delays or errors in providing products or services

Misunderstanding of customer requests

Unmet expectations of, or problems or faults with, a protocols for

service or product service

Discount vouchers to attend at a future time and add-ons

Inexpensive add-on products to enhance

Organisational policies and procedures assist in ensuring products and

quality customer service; services

compensation Complaint

Loyalty programs Management

Refunds and cancellation fees

Response times

Key principles of training:
explanation
demonstration
review
listening to trainee explanation
observing and evaluating trainee demonstration providing feedback

Revision and Q&A

Australian Institute of Language and Further Education (AILFE)

Provider Code: 41041 | CRICOS Code: [03402B]

Khan Academy Channel

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Australian Institute of Language and Further Education (AILFE)

Google for
Education

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Microsoft Education

Stanford University Channel

Management Skills Courses

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