STUDENT (UGT/PGT) PROJECT/DISSERTATION RESEARCH ETHICAL REVIEW FORM (E1)

APPLICABLE TO ALL UNDERGRADUATE AND TAUGHT POSTGRADUATE PROGRAMMES

Please complete and return via email to your Project / Dissertation Supervisor along with the required documents (shown below).

SECTION A: APPLICANT(S) DETAILS

Before completing this section students should consult their Course/Module handbook alongside appropriate ethical guidelines. The student’s supervisor is responsible for advising the student on appropriate professional judgement in this review.

Student name	Nwadike Maximus Kelechi
Student number	U1971206
Course the student is registered to	Individual Research Project
Names of Supervisor	Ashliegh George (Researcher)
Title of research/project
Project start date	02/05/2021

SECTION B: RESEARCH STUDY DETAILS

Needs to be explained in sufficient

Methodology

detail to show the approach used (e.g. survey) and explain the research methods to be used during the study.

The research has adopted an mixed method for understanding how the BI can be used for understanding the consumer behaviour. Systematic review of market trade publications was utilised to conduct this research. Publications from four retail trade journals were studied over a 5-year period using content analysis, which is a way of evaluating big text-based data sets to determine the magnitude of keywords and key phrases and to discern trends within the data. Although CRM research has been widely available since the early 2000s (Payne & Frow, 2005), Frasquet et al. (2002) indicated that a 5- year evaluation of the literature is sufficient to examine trends. To determine the trends and tactics linked to CRM adoption in the retail business, a focus on retail sector trade/management magazines was employed. For the investigation, we looked at retail- specific magazines that had the most articles about CRM. An environmental scan yielded a preliminary list of 34 articles. CRM and CRM were used in a keyword search to find the publications. The most significant. magazines that cover CRM from a management consulting viewpoint were identified as content shops, retail chain age, Harvard business analysis, and retailing future.

Is this a retrospective application?

Does the research involve any of the following?	Yes  No
Patients recruited because of their past or present use of the NHS or Social Care	If you have answered YES then you must seek the appropriate external approvals from the NHS,

NSS Staff Prisoners or others within the criminal justice system recruited for health- related research
	For collecting the primary data, retailers are the participants.
What are the arrangements for selecting/sampling and contacting potential participants?	Details: N/A
Will the research involve working with/within an organisation and their approval (e.g. business, charity, government department, international agency, etc.)?
			If Yes, describe here how you will implement safeguarding procedures during data collection.
Is there any reasonable and foreseeable risk of physical or emotional harm to any of the participants?
Are drugs, placebos or other substances (e.g. food substances, vitamins) to be administered to the study participants or will the study involve invasive, intrusive or potentially harmful procedures of any kind? Will tissue samples (including blood) be obtained from participants?
Are any of the below questions relevant to the research? Is it covert research? (‘Covert research’ refers to research that is conducted without the knowledge of participants.)
Will the research involve working with		Yes ☐ No

copyrighted documents, films, broadcasts, photographs, artworks, designs, products, programmes, databases, networks, processes, existing datasets or secure data?		If Yes, are the materials you intend to use in the public domain? Be aware that you may need to consider other ethics codes (such as code of the Association of Internet Researchers). If the material is copyrighted then explain here how you have explicit permission to use these materials as data.
Describe the arrangements for obtaining participants' consent.
	It will be included in the consent form.
This should include details of: how the data will be recorded how and when confidential data will be disposed of who will have access to data	The questionnaire survey will be provided as google forms to fill and after that they will be analyzed to understand the main aim of the research. Google forms auto save the response. After that all the responses will be evaluated to understand of BI for understanding the consumer behavior. This data will be accessed only by the researcher.
Do you offer anonymity to your participant?
Are there any conflicts of interest in you undertaking this research? (E.g. are you undertaking research on work colleagues or in an organisation where you are a consultant?)
Are there any potential risks to researchers’ (i.e. your and other investigators’) health and wellbeing associated with: the venue where the research will take place		If Yes, outline the risks here, including steps taken to minimise risk.

Time of day research is taking place
As the principle investigator, give a summary of the ethical issues that you envisage and any action that will be taken to address the issues	Informed consent, respect for confidentiality and respect for privacy are some of the major concerns in the research, therefore to address this a consent form will be provided to the participants so that this issues can be addressed.

SECTION D – DOCUMENTS CHECKLIST (TO BE COMPLETED BY THE APPLICANT)

I have included the following documents
	Yes ☐ No  N/A
Participant Consent Form

	Yes ☐ No  N/A
Details of measures to be used (e.g. questionnaires,
	Yes ☐ No  N/A

SECTION E – STATEMENT BY APPLICANT

SECTION F: SUPERVISOR RECOMMENDATION ON THE PROJECT’S ETHICAL STATUS

Approve	☐
*Approve with recommendations [please specify]*	☐
*Approve subject to conditions [please specify]*	☐
The project proposal needs further assessment by a representative of the Business School Research Ethics Committee	☐
*The project needs to be returned to the student for modification prior to further action (details of required modifications must be provided)*	☐
*Reject [please specify]*	☐

APPLICABLE TO ALL UNDERGRADUATE AND TAUGHT POSTGRADUATE PROGRAMMES

SECTION A: APPLICANT(S) DETAILS

SECTION B: RESEARCH STUDY DETAILS

SECTION D – DOCUMENTS CHECKLIST (TO BE COMPLETED BY THE APPLICANT)

SECTION E – STATEMENT BY APPLICANT

The completed form should be submitted to a Turnitin submission point on the Dissertation or the relevant module VLE site for future reference.