Role-play 4 – develop customer relationships - internal customer
ASSESSMENT COVER SHEET
Student Name: | ||
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Student ID: | Assessment Due Date: | |
Qualification: | Diploma of Hospitality Management | |
Trainer / Assessor: | ||
Unit Code & Name: | SITXCCS015 – Enhance Customer Service Experiences | |
Assessment type: |
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Late Submission
If assignments are not submitted by the due date a ‘Not Yet Satisfactory’ will be marked in your record and a resit fee may occur. All assignment work is due back to the college within 15 days of receipt unless agreed in writing from your assessor (or a due date on this sheet).If work is not submitted by 15 days of receiving it, you may be deemed ‘NYS’ and may have to apply for a re-sit or if the course enrolment is finished then re-enrol in the college and course.
Plagiarism
Deliberate collusion or plagiarism is regarded as a breach of the college’s policy and will result in an ‘NYS’ being recorded for the work submitted. The assessor must collect the assignment from you and any other student involved in the offence. All material will be forwarded to the Student Support Officer and the involved parties will be invited to a hearing. Disciplinary action may be taken and repeat offenders may have their enrolment at MVC cancelled.
Please confirm:
I have read, understood and accept all the conditions for this assessment listed above
Student Signature: | Date: | ||
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Administration: Rec’d | Date: |
Enhance Customer Service Experiences
Comprehensive Project
Providing a quality service experience, by determine and confirm customer preferences, needs and expectations and advising customers about appropriate products and services to meet their needs. You are required to anticipate customer preferences, needs and expectations throughout the service experience and promptly provide products and services with professional and personalised service to meet individual preferences. , offering extras and add-ons and providing tailored and additional products and services, always checking actioning of special requests before customer delivery. You must proactively compensate for service difficulty in line with own level of responsibility and organisational policy. You are required to provide ongoing internal feedback on service issues and suggest improvements. You will need to resolve customer complaints by using questioning techniques to establish and agree on nature, possible cause, and details of the complaint. You must assess the impact on customer. You are to provide personalised service to customers in a professional manner that builds repeat business and provide tailored products and services based on customer profile. |
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Student Instruction Guide
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Part 1 | Theoretical Questions | Q1 - 51 |
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Part 2 | Organisational Context – Sun Hotel | Q1 - 9 |
Part 3 | Roleplay 3 & Questions Roleplay 4 & Questions |
Q 1 - 3 Q 1 - 4 |
Part 4 | Organisational Context - Presentation | ODC 6 |
Observation Checklist | Observation Checklist 1 - 5 | ODC 1 - 5 |
Appendix 1 | Sun Hotel | |
Reference table | List of legislation, regulations, and code of practices |
Organisational benefits | |
Personal benefits |
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Onboard an aircraft | |
In a Hotel | |
At a restaurant |
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1 | A couple are celebrating their 30th wedding anniversary at your restaurant. | |
2 | You are working as a travel agent. Your customers are retired and would like to travel overseas, with multiple stops at different destination. | |
3 | A group of IT professionals are attending a Conference at your hotel. They have one free day at the conference. | |
4 | A group of friends are attending The Fringe Festival. | |
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Term | Definition | Example | |
1 | Down-selling | ||
2 | Selling add-on’s | ||
3 | Up-selling |
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Attribute | Explanation | |
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22. What are typical complaints that customers have in the Hospitality industry? List 5 complaints and explain why they do occur. Your response must be 100 words in length per question. | ||
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List | Explain why they occur. | |
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23. Explain how you can establish rapport with your customers through positive communication. Why will this benefit your business? Your response must be 150 words in length. |
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24. Customers all have different needs and expectations. This all depends on the products and |
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customers attending the conference. Your response must be 150-200 words in length. |
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26. The airline you are working for is looking into rewarding customers for their loyalty. They |
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List | Explanation | |
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length. |
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Research and explain what the essential features and use is of customer databases. |
What information would be on a customer database? |
28. Most organisations require their staff to respond to electronic customer complaints within response must be 50 – 100 words in length. |
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29. After receiving an unusual request from a customer, you are unsure on how to respond to the customer and what you will be allowed to do to help them with their request. Explain what you can do in this situation? |
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30. Your customer is angry and talking loudly at you, about the delivery of poor service from a |
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organisation? |
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32. Explain the 8-step complaint handling process | ||
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List | Explain | |
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33. You are the manager of the Sun Hotel. You have customers that have frequented the Hotel a |
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compensate dissatisfied customers? |
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Complaint | Manage the situation | Possible compensation | |
1 | Incorrect pricing or quotes | ||
2 | Delays or errors in providing products and services | ||
3 | Misunderstandings of customer requests | ||
4 | Escalated complaints or disputes | ||
5 | Other team members or suppliers not providing special requests | ||
6 | Misunderstandings or communication barriers | ||
7 | Unmet expectations of problems or faults with a product or service | ||
8 | You are working as a flight attendant on a long-haul flight, and a customer booked a special vegetarian meal for the flight. There is no meal booked on this flight for this customer. How do you help the customer in this situation? | ||
9. | Incorrect order provided to a customer in a restaurant. | ||
10. | A German customer, who speaks little English requested a room with a view of the water. You do not have this room available for the customer. | ||
11. | If you couldn’t provide a product or service, the customer wants. | ||
12. | A restaurant customer finds a band aid in his pasta. | ||
13. | A hotel room was not cleaned properly, and the customer complained. |
35. Your customer requested a specific bottle of champagne from the wine list. It is a special |
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36. You are working at reception in a Hotel and a customer is angry as the guests in the next hotel room have been making a terrible noise all night long and he has not been able to sleep. The Hotel is full as there is a conference taking place. The customer is demanding another room. |
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37. Your supplier has been not been delivering your orders on time this month and it is becoming a problem for your own service delivery to your customers. How you do address this problem with your supplier? |
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Explanation | |
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39. A customer is looking for a specific product which you do not normally have in stock. You want to meet the customers’ expectations and you must now negotiate with the supplier on the customers behalf. Describe how you would negotiate with the supplier to meet the customers |
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40. Explain 6 organisational constraints must you consider when deciding how to resolve customer complaints and compensate customers? | |
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A couple has paid $400 as their tour price. How much profit do you make when the pay for their cruise? | ||
The cruise had to be cancelled due to extremely bad weather. You need to refund the entire cost of the cruise. Which compensation percentage will still allow you to make a profit? Mark your answer with an X. | 25% | |
50% | ||
75% | ||
A complete refund |
42. When welcoming or conversing with internal or external customers you must try to be aware of their special needs and their social and cultural customs or practices. List 4 ways in which you could communicate effectively with customers that have different social / cultural customs or practices or special needs. |
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Explanation | ||
1 | Tone of voice / Pitch / Volume | |
2 | Body language | |
3 | Correct use of language |
44. How would you respond to the following situations? | |
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Situation | Response |
A customer keeps stepping back/away from you when you approach them and come too close to them | |
A customer keeps making eye contact with you from far away | |
You are a waiter in a restaurant and a priest wearing clerical clothing approaches you with a question. |
important to be aware of this? |
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46. Research and explain the positive and negative aspects of different ways in which an |
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Method of feedback | Positive and negative aspects | ||
1 | Formal feedback | ||
2 | Surveys | ||
3 | Interviews | ||
4 | Structured questioning | ||
5 | Informal feedback | Observation | |
Casual discussion |
47. Provide an example of the following questioning techniques: | |
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Open questions | |
Closed questions | |
Reflective questions |
48. Describe 6 communication techniques you would use when suggesting improvements to your staff about providing quality customer service. |
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A regular customer, that has been a customer for the last 5 years, spends $30 per week at your establishment. Due to an unfortunate staff interaction, this customer is very unhappy and threatens to not return.
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Costs of making seafood pasta ordered via uber-eats | Delivery of product - soap |
Labour cost $7.00 Delivery cost – charged to customer |
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Part 2 – Organisational Context
Scenario background Information Our air-conditioned rooms, ranging from Queen and King rooms to deluxe King suites and two Executive suites. Room rates vary based on the type of room, its view (garden or forest or pool) and height within the hotel (low, middle or high floors). Our concierge facilities provide information about tours, festivals and events in the area for customers. We offer package deals with accommodation and meals, or packages with any other affiliates in the local region.
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1. You are the new hotel manager at the Sun Hotel. The Sun does not have a database of customer information or any customer profile information. To offer promotional services and to promote repeat business this information is critical to cater to customer needs. You decide to prioritise the creation of database of customer profiles. Explain what customer information about customer profiles you would like to capture in the database. Your response must be 100 words in length. |
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2. What type of software technology would you consider using to store the customer information in? Research and name one example of this software technology. Explain the features and benefits of using this technology? | |
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Software technology to use | |
Example of technology | |
Features and benefits |
After reviewing the system report, this is the feedback from customers about the Hotel:
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4. What other extras or add-ons could you offer your Hotel guests to enhance customer service at the Sun Hotel? |
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6. While working at reception, you check the computer database system and see that you have a regular customer returning for a 4-night stay at your Hotel. The customer is Don Brown and
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7. Why is it important to offer Mr Brown personalised service to ensure he continues to use your Hotel as his preferred place of accommodation? How does this ensure repeat business? Your response must be 50-100 words in length. |
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two new customers coming in today for the first time. Mr and Mrs Edwards are an elderly couple who have requested a room situated close to an elevator. According to the customer |
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This assessment requires you to undertake 5 role-plays to demonstrate your ability to interact and communicate with customers clearly and professionally to provide quality customer service experiences and developing customer relationships. You will also need to proactively respond to difficult service situations, resolving customer complaints. when greeting and explaining products and services, and handling problems or service issues.
Read the background information below and Appendix 1 - Sun Hotel Customer Service Policy and procedures (at the end of your assessment) before completing your role-plays. This will help you to respond to the following customer service situations.
Guests can enter the hotel afterhours through a side door in the entrance area using their room key. Our air-conditioned rooms, ranging from Queen and King rooms to deluxe King suites and two Executive suites. Room rates vary based on the type of room, its view (garden or forest or pool) and height within the hotel (low, middle or high floors).
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You are a receptionist on the front desk of the business centre of the Sun Hotel. A customer, Mr Collins, approaches the front desk and informs you that he has work to complete for his Conference and he needs more information about your business centre regarding wi-fi and printing etc. Your role is to greet him, establish his needs and provide appropriate products, assistance and information. You must greet the customer within 1 minute of his approach to the front desk.
Student:
Use questioning and listening techniques to determine the customer’s needs and preferences.
Explain and match products and services to the customer’s needs.
Provide service to the customers in line with organisational customer service standards and within designated organisational response times.
Complete the role-play.
Participant 1 – Hotel guest: Mr Collins
Please fill out this short customer feedback form so we can ensure top quality service to all of our customers. |
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EMAIL optional | NAME optional | Date | |||||
Provide a rating by placing an "X" in the corresponding box. | |||||||
VERY GOOD | GOOD | FAIR | POOR | VERY POOR | |||
How would you rate your overall customer experience? | |||||||
How satisfied were you with the product? | |||||||
How satisfied were you with customer support? | |||||||
How satisfied were you with the timeliness of delivery? | |||||||
Would you recommend our product or service to others? | |||||||
Please provide any additional comments or suggestions. | |||||||
After completing the role-play, answer the following questions:
Role-play 2 – Proactively respond to difficult service situations and resolve customer complaints - External customer
Instructions
This role-play has 3 participants. Complete the following role-play.
During the role-play, you are required to proactively respond to this difficult situation and resolve the customers complaint by demonstrate the following skills and knowledge:
Remain calm and friendly throughout the exchange.
Identify problems with products and services and take immediate action to address before provision to customer.
Anticipate delays in product and service provision and regularly update customer on expected outcomes.
Assess impact on customer.
Take responsibility for resolving complaints in a professional manner and using communication techniques to assist in their management.
Seek feedback from the customer about the customer service they have received.
Liaise with team members to ensure efficient delivery of customer service
Participant 1 – Hotel guest: Mr Johnson
You approach the reception, angry that the Hotel is so incompetent. You want compensation for this terrible service! You also tell the person at reception that you will NEVER stay at this hotel again!
Staff member 1: Manager
Answer the following questions related to your role-play below:
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Student:
During the role-play, you are required to demonstrate the following skills and knowledge:
Follow organisational customer service and customer service policy and procedures.
Identify problems with products and services and take immediate action to address before provision to customer.
Use questioning techniques to establish and agree on nature, possible cause, and details of the complaint.
Assess impact on customer.
Provide internal feedback on customer complaints and feedback and required follow-up in order to avoid future occurrence and review and evaluate complaints and solutions to enhance response to future issues with a manager
Seek feedback from customer about quality of service offered
Participant 1 – Hotel guest:
Answer the following questions related to your role-play
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EMAIL optional | NAME optional | Date | |||||
Provide a rating by placing an "X" in the corresponding box. | |||||||
VERY GOOD | GOOD | FAIR | POOR | VERY POOR | |||
How would you rate your overall customer experience? | |||||||
How satisfied were you with the product? | |||||||
How satisfied were you with customer support? | |||||||
How satisfied were you with the timeliness of delivery? | |||||||
Would you recommend our product or service to others? | |||||||
Please provide any additional comments or suggestions. | |||||||
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Role-play 4 – Develop Customer Relationships - Internal customer
You are a receptionist on the front desk of the Sun Hotel. Today you are working with your colleague, Genevieve. You observe Genevieve talking to your customer, Mrs Peters.
Mrs Peters is a new customer and has come to enquire about the other services that the Hotel has to offer her. She is the CEO of her own company and wants more information as she needs a venue for a team building sessions for her staff. Genevieve has neglected to share a lot of information and you suspects she is uncertain about what to tell the customer.
Communicating effectively
Use questioning and listening techniques to determine the internal customer’s needs or concerns.
Provide tailored products and services based on customer profile.
Provide service to the customers in line with organisational customer service standards and within designated organisational response times.
Participant 1 – Hotel guest – Mrs Peters
Role
You are asked about team building facilities by a new customer Mrs Peters. You are unsure on how to help her and are relieved when your colleague offers help.
Answer the following questions related to your role-play
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Role-play 5 – Develop Customer Relationships- Internal customer
Instructions
You are required to deal with this situation effectively to ensure enhanced customer service delivery for both Phillip and Andrew.
During the role-play, you are required to proactively respond to this situation by demonstrate the following skills and knowledge:
Take responsibility for resolving complaints in a professional manner and using communication techniques to assist in their management.
Determine options to resolve complaints and promptly analyse and decide on optimal solutions, taking organisational constraints into account.
Participant 1 & 2 – Team members Phillip and Andrew
Andrew:
You are angry because Phillip has been away from the front desk for long periods of time.
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Part 4 – Organisational Context – Presentation
You are required to present a “Enhanced Customer Service” training session to your staff to ensure that they deliver continued quality customer service/products and enhance their customers service experiences. |
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Your presentation will be assessed according to Observation Checklist 6 |
Assessment Instrument – Observation/Demonstration of competency | |||
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RTO Name and Code: | Golden Wattle Group Pty Ltd T/A Meridian Vocational College45039 | ||
Student Name: | Student ID: | ||
Assessor Name: | |||
Primary Unit to be assessed | SITXCCS015 – Enhance Customer Experiences | ||
Pre-requisite | Nil | ||
Date Pre-requisite assessed | |||
Related documentation | Note: All evidence must be supplied and have had a judgement decision of’(S) satisfactory applied, for a final unit outcome of ‘competent’ to also apply. ☐ MVC Theory assessment |
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Location of assessment | MVC Training fMVClity- Simulated workplace | ||
Assessor instructions | |||
Role-play 1 |
Observation points mapped against the unit of competency being assessed and referenced. PC- Performance criteria | |||||||
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Observation 1 – Provide a quality service | Date: | ||||||
Observable tasks: Did student effectively provide quality customer service to the customer meeting their needs and ensuring that the customer was happy with the service delivery. Observed following | PC | Task completed correctly | Observation notes | ||||
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1.3 1.4 |
☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No |
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Sufficient | |||||||
☐ No ☐ Yes |
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Trainer/Assessor signatures | Date |
Observation points mapped against the unit of competency being assessed and referenced. PC- Performance criteria | |||||||
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Observation 2: Proactively respond to difficult customer service situations and resolving customer complaints | Date: | ||||||
PC | Task completed correctly | Observation notes | |||||
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2.1 2.2 3.2 3.3 3.8 |
☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No |
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The student has |
Sufficient | ||||||
Trainer/Assessor signature | Date |
Observation points mapped against the unit of competency being assessed and referenced. PC- Performance criteria | |||||||
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Observation 3: Dissatisfied customer | Date: | ||||||
Did student effectively resolve the customers complaint? Observe following: |
PC | Task completed correctly | Observation notes | ||||
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3.2 3.3 3.8 |
☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes |
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Sufficient |
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Trainer/Assessor signature | Date |
Observation points mapped against the unit of competency being assessed and referenced. PC- Performance criteria | |||||||
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Observation 4: Develop customer relationships | Date: | ||||||
Observe following: |
PC | Task completed correctly | Observation notes | ||||
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☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No |
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☐ No |
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Trainer/Assessor signature | Date |
Role-play 5
Observation points mapped against the unit of competency being assessed and referenced. PC- Performance criteria | |||||||
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Observation 5: Develop customer relationships | Date: | ||||||
PC | Task completed correctly | Observation notes | |||||
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4.1 4.2 |
☐ Yes ☐ No ☐ Yes ☐ No ☐ Yes ☐ No |
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☐ No |
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Trainer/Assessor signature | Date |
Presentation 1
Observation points mapped against the unit of competency being assessed and referenced. PC- Performance criteria | |||||||
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Observation 6: Presentation: Provide a quality service experience and develop customer relationships | Date: | ||||||
Did always student effectively explain the importance of delivery quality service and enhancing service to customers. Observe following: | PC | Task completed correctly | Observation notes | ||||
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1.3 1.4 4.2 4.3 |
☐ No ☐ Yes ☐ No ☐ Yes ☐ No |
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The student has: |
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Trainer/Assessor signature | Date |
Appendix 1
Sun Hotel customer service policy
Sun Hotel seeks to thrill and exceed customer expectation for each of our customers. We strive to offer quality products and services. We appreciate feedback both positive and negative and are eager to grow and learn from our mishaps.
We want all our customers to have wonderful experiences when they stay at our Hotel. To achieve this, we will:
Respect differences in values, cultures, beliefs and ages, and include our awareness of diversity into our daily practice.
Listen and respond in an attentive way to customer inquiries.
Response times to customer are set out as per Departmental policy.
Staff are expected to follow all uniform regulations and rules
Customer complaints
Both customers and our staff understand our complaints handling process.
A customer complaint is investigated impartially with a balanced view of all information or evidence.
Definition of a complaint
How a complaint can be made
By completing a feedback form on our website
By telephoning us
The person receiving or managing your complaint should provide you with any assistance you may need to make your complaint. However, if you consider you need further assistance please contact:
Hotel Manager – Dan Howard tel: XXX XXX XXXX email: danhoward@Sunhotel.com
The nature of the complaint
Details of any steps you have already taken to resolve the complaint
Recording complaints
If you lodge a complaint, we will record your personal information solely for the purposes of addressing your complaint.
Your personal details will actively be protected from disclosure, unless you expressly consent to its disclosure.
Feedback to customers
We are committed to resolving your complaint within 14 business days of you lodging your complaint, however, this may not always be possible on every occasion. Where we have been unable to resolve your complaint within ten business days, we will inform you of the reason for the delay and specify a date when we will be able to finalise your complaint.
During the initial review or investigation stage we may need to seek further clarification or documentation from you to assist us in resolving your complaint. Once you have provided information, we will indicate to you when we expect to be able to finalise your complaint. Upon finalisation your complaint, we will advise you of our findings and any action we have taken. We will do this in writing, unless it has been mutually agreed that we can provide it to you verbally.
The consumer affairs body will investigate your complaint and our actions in regard to your complaint and take reasonable steps to resolve the complaint, by reaching a fair and independent view. They can issue sanctions to us if in their opinion such sanctions are an appropriate response to the complaint. These sanctions can include us being required to rectify our actions, such as providing a refund.
**HAAS is not a real organisation and is just used as an example for this assessment.
Our six-point complaint process
We respond
We take action
Our complaint escalation process
Four-tier escalation process
Customer rights under consumer law
Our staff are empowered to provide compensation to customers to avoid further escalation.
This compensation includes:
Voucher for next stay with the hotel
Free upgraded room
Information to help business | https://www.business.qld.gov.au/starting-business/planning/advisers/types |
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Australian consumer law | http://consumerlaw.gov.au/ |
Consumer rights | https://www.accc.gov.au/consumers/consumer-rights-guarantees |
ACCC Industry codes | https://www.accc.gov.au/business/industry-codes |
Fair trading | https://www.sa.gov.au/topics/business-and-trade/licensing-and-regulation/fair-trading |
Pricing regulations | https://www.business.gov.au/products-and-services/fair-trading/pricing-regulations |
Dispute resolution | http://www.opa.sa.gov.au/what_we_do/dispute_resolution_service |
Legal essentials for business | https://www.business.gov.au/planning/new-businesses/legal-essentials-for-business |
Sources of specialist legal advice | https://www.fwc.gov.au/resources/where-get-legal-advice |
Warranties and refunds | https://www.business.gov.au/products-and-services/fair-trading/warranties-and-refunds |
Legal Services Commission of SA | https://lsc.sa.gov.au/cb_pages/legal_advice.php |
Local, state, territory or commonwealth government departments or regulatory agencies | https://www.directory.gov.au/departments-and-agencies |
Legislation, regulations and codes of practice
Legislation, regulations and codes of practice | |
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Link | |
Fair Work Act 2009 | https://www.fairwork.gov.au/about-us/legislation |
Fair Work Ombudsman | www.fairwork.gov.au |
Australian Human Rights Commission Act 1986 | https://www.humanrights.gov.au/ |
Age Discrimination Act 2004 | https://www.legislation.gov.au/Series/C2004A01302 |
Disability Discrimination Act 1992 | https://www.legislation.gov.au/Series/C2004A04 |
RMVCal Discrimination Act 1975 | https://www.legislation.gov.au/Details/C2014C00014 |
Sex Discrimination Act 1984 (updated Aug 2013) | https://www.legislation.gov.au/Details/C2014C00002 |
Workplace Health and Safety 2011 | https://www.safeworkaustralia.gov.au/ |
Privacy Act 1988 | https://www.legislation.gov.au/Details/C2014C00076 |
Workplace Gender Equality Act 2012 | https://www.legislation.gov.au/Details/C2016C00895 |