Rethinking internal communication stakeholder approach

•Introduction
•Article anaylsis
•Article Comparison
•Conclusion
•References

Summary of Article 1:

Summary of Article 2

•The purpose of this Journal Article is effective internal communication is crucial for successful organizations as it affects the ability of strategic managers to engage employees and achieve objectives. This paper aims to help
organizations improve internal communication by proposing theory with the potential to improve practice.

•Both articles believe that internal communication starts with the

employees and pooling their potentials

culture since it represents the culture.

Differences

employee in a organization.

•Article 2 states that communication between an strategic managers and stakeholders, designed to

Conclusion

Although both articles discuss different avenues in which to
communicate internally, they both have a common approach which is in order communicate successfully within a organization you must start with knowing how to communicate with the employees.

•Linke, A., & Zerfass, A. (2011). Internal communication and innovation culture: Developing a change framework. Journal of Communication Management, 15(4), 332-348.

doi:http://dx.doi.org.saintleo.idm.oclc.org/10.1108/13632541111183361