Reforms in the Hotel Industry

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Discuss about the Report for Reforms in the Hotel Industry.

Answer:

Introduction

Reforms Needed in the Hotel Industry

Marketing automation makes it possible for customers to receive personalized emails based on their location and activities. A good example is sending a personalized email on special discounts on the client’s birthday. With advanced marketing automation, more sophisticated tasks such as emailing to customers who have been clicking in some regions of the web site can be performed (Leeâ€?Ross, 2013). Through marketing automation, the hotel industry can watch and nurture their prospective clients to encourage repeat businesses.

The Australian government is making some efforts to reform this industry. A good example is a recent increase in the small business annual entity turnover threshold to $ 10 million from $ 2 million (Hotels welcome small business tax concessions, 2016). Corporate tax is expected to decrease by 1%. Hotels operate in a highly competitive hospitality environment. The lifting of the threshold will enable more hotels to invest and grow. In order to meet customers’ expectations, hotels need to reinvest and improve their services. The recent developments will not only help them to do so but will assist them to provide more employment opportunities.

Through the revolution of Electronic Point of Sale (EPOS), systems are increasingly becoming more sophisticated, allowing hotel industry to provide better customer service and carry out their operations more efficiently. By integrating with inventory management, CRM, and other tools, loyalty programs, information on stock, information on capacity, and more are now more accessible with a touch of a button.

Conclusion

Though the hotel industry in Australia is a key player in the local and national economy, many problems such as wage issues and debt have significantly affected it. Through reforms such as favorable taxation system, internal transfers, new investments, automation and adoption of new technologies, hotels can streamline their operation and serve their customers better, thereby growing their profits and boosting their contribution to the national economy.

References

https://aha.org.au/industry-data/ [Accessed 6 Aug. 2016].

Hospitality.(2015). 7 technologies that are transforming the hospitality industry. [online] Available at:

concessions.pdf [Accessed 9 Aug. 2016].

Lee�Ross, D. (2013). Comment: Australia and the small to medium�sized hotel sector. Int J Contemp Hospitality Mngt, 10(5), pp.177-179.