Biz101 Business Communications-The Communication Process Assessment Answers

Write your report on in response to the topic you or your group chose, as described in Make sure the purpose of the report is clear, i.e. you are identifying a communications strategy based on your chosen topic and proposing how
you will implement it.

Use the research you conducted in Assessment 1 to clarify the topic further and state how you will apply the evidence you gathered. 
1. Provide a proposal outline that will show what you are intending on including in your report.
2. Describe the background of the organisation by providing a brief description on the business and the communication strategy you intend on implementing.

Answer:

Communication – a vital aspect of business process

Use of social media at workplace

There is an increase in the percentage of employees logging into the social networking sites such as Facebook, Twitter and other social media networks at work.  These sites are used not only for personal reasons but also for work related purposes.  The use of social media at work is to learn more about co-workers, build personal relationship with colleagues and to ask people work-related questions outside their organizations (Dabbagh & Kitsantas, 2012). The lucidity that social media provides with comes with costs as well as benefits. The organizations are recognizing the popularity of social media at the workplace. Thus the policies surrounding the use of social media interaction are developed. More than half of the employees that were surveyed said that their employer has a policy about social media use at work

Reasons to use social media at workplace

  Social media allows the employees to take a mental break. The employers do not discourage taking an occasional mental break from work. Many employers encourage their employees to take brief, periodic, breaks while working. Allowing employees to use the social media at work simplifies the breaks. Using the social media sites at work enables the employees to strengthen professional relationships with people outside the organization (Du, Sen & Bhattacharya, 2012). These relationships thus provide opportunities that would not have been available.

Pros and Cons of Social media use at workplace

The legal consideration and policy related to communication strategy 

References

Boyd, D. (2014). It's complicated: The social lives of networked teens. Yale University Press.

Culnan, M. J., McHugh, P. J., & Zubillaga, J. I. (2012). How large US companies can use Twitter and other social media to gain business value. MIS Quarterly Executive, 9(4).

Kwok, L., & Yu, B. (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1), 84-94.

Walaski, P. (2013). Social media: Powerful tools for SH&E professionals. Professional Safety, 58(04), 40-49.