Product design and development plan

- Report format
- Harvard referencing style
- 1.5 line spacing
- font12 New Times Roman

The objective of the group-based assignment is to identify a new business venture and to apply the process of planning for the new venture from the pre-start-up phase of venture creation to pre-launch activities.

By doing so, students will be able to appreciate the various challenges and complexities in the process of planning for a new venture; develop skills in performing feasibility analyses and preparing business plans; and be prepared to plan for change in a volatile and dynamic business environment.

Students are required to form groups of four to write a business plan for a new business venture. The purpose of the plan is to obtain funding from a banker or venture capitalist.

Students' responsibility is to select a business venture that shows their skills in organising businesses which is reflected in preparing feasibility reports. Some business ventures, for example, providing consutancy services may not require much analysis. In another example, business ventures for new franchises will have much analyses already prepared by the franchisors. In these cases, the feasibility reports will be marked according to the value added by the students.

This is an academic assignment as well as professional assignment. Therefore, unlike a professional business plan students will need to include a brief discussion of the methodology used and its reference for each section of the business plan.

The business plan should have the sections as shown below. A general overview of marks allocation is also shown.

Section & Mark
1. Executive Summary 5
2. Company description 5
3. Industry Analysis 10
4. Market Analysis 10
5. Marketing Plan 20
6. Management Team and Company Structure 10
7. Operation Plan 20
8. Product/service Design and Development Plan 10
9. Financial Projections 20
10. Appendices
Total mark: 110

Table of Contents

Executive Summary

1.3 Mission statement

1.4 Products and services

2.1 Industry size, growth rate, and sales projections

2.2 Industry structure

3. Market Analysis

3.1 Market segmentation and target market selection

4.2 Product

4.3 Price

5.2 Board of directors

5.3 Board of advisers

6.3 Facilities and equipment

7. Product (or Service) Design and Development Plan

8.1 Sources and uses of funds statement 3

8.2 Assumptions sheet 3

References 3

Appendices 3

Establishing a strong ethical culture

Page 237

1.7 Key partnerships (if any)

2.0 Industry Analysis

2.2 Industry structure

2.3 Nature of participants

Asking non competitors & internet page 118

3.1 Market segmentation and target market selection

3.3 Competitor analysis

Page 185

Secondary research page 109

Sales forecast

4.4 Promotions

(11-25)

Build team chapter 9

Page 243 and 241

5.4 Company structure

6.0 Operations Plan

6.2 Business location

Choosing an attorney page 241

7.2 Challenges and risks

7.3 Intellectual property

Chapter 8

Sales forcast

8.4 Pro forma balance

8.5 Pro forma cash flows

Appendices

Appendices

• Ambitious finance professional with strong track-record of delivering top performance

• Proven leadership abilities in a variety of broad-based competencies

2007 - Present CIMB Investment Bank Berhad, Kuala Lumpur
Senior Financial Analyst

• Work with Executive Management on budget development and long-term planning

• Serve as liaison to external contacts relating to the cash management process

2003 – 2007 PT Prime Consulting Executive Search, Jakarta Raya, Jakarta
Financial Analyst

2005 – 2007 Standard Chartered Bank, Jakarta Raya, Jakarta
Treasury Analyst

• Manage corporate cash management projects, monitored bank rates and bank credit ratings, communicated with bank managers nationwide and maintained a daily cash position report

• Investigated and analysed financial histories of customers and worked with attomeys and outside sources to recover funds

• Awarded Top Employee consistently for efforts to obtain over due payments

Crystal Siow
54 Jalan Damansara
Damansara Jaya, 43000 Petaling Jaya
019-9302045
crystalsiow82@gmail.com

Summary

• Organised and detail-oriented, adapt at multi-tasking

• Established strong industry network with outstanding presentation and communication skills

• Juggled manufacturing schedules and equipment to achieve complex technical requirements

• Ordered, tracked, and monitored inventory of supplies and finished goods system-wide and accuracy in billing and record keeping

• Achieved RM5 million in total savings and eliminated surplus and obsolete warehouse space with Lean manufacturing techniques

• Directed team across purchasing, industrial engineering, supplier planning, and manufacturing in all aspects of inventory reduction program

2006 – 2008 Manchester University, Sunway University College
Master of Business Administration (MBA for Executives Program)

2002 – 2004 University Tunku Abdul Rahman, Kampar
Bachelor of Science (Industrial Management)

• Proven track record of success having successfully launched several new lines through network of strong, established industry relationships

• Devoted Senior Team Leader with background leading teams and overseeing more than RM16 million in sales annually

• Trained and managed more than four sales representatives who later were promoted to Team Leaders

• Increased sales 120% from 2009 by revamping training and revamping sales goals

• Promoted from Sales Representative to Team Leader in only 8 months

2005 – 2007 Harvey Norman, Mutiara Damansara, Selangor
Retail Assistant Supervisor

2004 – 2005 Sony, Klang, Selangor
Retail Sales Representative

• Grew business to more than RM500,000 in sales