Practices and operations deliver against the organizations strategic goals

1. Review of the scenario information :

The firm named Fast Track Couriers has been in to the market since long and is a courier organization that has always been operating within New South Wales for last 15 years. The primary business of the firm is all related to delivering the medium towards large size parcels across the metropolitan Sydney. Currently the firm wants to expand its market and aims towards two vital goals. They are:
 Goal A: It is all about implementing a proper PDA otherwise GPS usage in the

2.1.Identify the requirements for change

Fast Track Couriers are in the need to bring some changes in their organizational structure as well as operations. These requirements for change are:
 It needs to build its market share so as to be the preferred choice as

negative for the company, hence decrease their delivery system
 The lack of participation in training programs are required to be changed by

building trust among employees as well as drivers and motivating them to work productively
 Productivity reporting shall be completed using PDA data

olitan area. This means they want to increase their share in small to medium delivery market by 7.5%. This can be attained by efficient employment of workforce as well as technology.

 Employment of technology like GPS systems and PDA shall improve the

This is the reason they don’t indulge into any training programs organized by the company. The company also changed the policy of two drivers per truck to one driver per truck which adversely affected the working of the drivers.

2.2 Impact of processes
The distribution process of Fast Track Courier is slow because of which the company is not able to achieve shorter delivery times. Drivers are not willing to accept the PDA systems as well as the automatic lift gate which delay the delivery time due to man-handled loading and unloading services.

Two external trends that can affect the achievement of the strategic goals of the organization are:
 The competitors – If the competitors are using the advanced technology and are

able to convince their employees that it is for the benefit of them, then Fast Track Couriers might lose onto their market share as the customers prefer fast delivery.

Initially the company followed the policy of two drivers per truck but has now changed it to one driver per truck. This has result in resistance by the drivers as they were more comfortable in working in twos as they had company. Separating them though for the benefit of the company has resulted in uncalled strikes. The company decided to use one driver per truck and employ other drivers to drive the new truck they were going to purchase.

4.2 Identify changes due to business opportunities
Fast Track Couriers have a chance to build their market share in Sydney and increase it by 7.5 % which is why they have decided to expand by 8 trucks. This will help them reach out more customers.

motivated to perform better as well as accept the change
 Market Analyst – They will help in providing information about the market so that

the company can accordingly make the changes to increase their market share.

Conclusion

Fast Track Courier Pyt Ltd. has undergone many organizational changes but has also faced resistance on the part of the employees. When changing the technology of the company and including GPS systems and PDA devices to improve the working of the drivers and help them navigate easily through the route, the drivers felt hesitant as they thought that the company didn’t trust them. Also removing their companion drivers and using automatic lift gate forced them to go on strike as they were happy working with companions. Expanding their fleet of trucks by 8 they are trying to capture the Sydney market and offer their customers shorter delivery times.