XYZ Cafe and bakers
Business Plan
Key details
Registration details
Business name Registered or proposed name. |
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| Date registered | 21/12/2021 |
| State registered in | South Australia |
| Business structure | Partnership |
| Australian business number (ABN) | 12 345 689 900 |
| 12 555 999 590 | |
Licences and permits Australian, state and local |
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Contents
Laws we’ll need to comply with 14
Supporting document checklist 19
The business
Plan summary
Our why
Our vision
Our mission
| To establish menu with wide variety of coffee with low prices items and premium quality for the customers. |
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Operations
Products and services
Goals and objectives
Increasing brand awareness among the customers.
Expansion of 2 new cafe branches in Sydney and Brisbane.
Overview of the current status of the business and the marketplace
Market research and competitive analysis
Market research
In 2021-2022, the revenue in cafe and coffee shops is expected to increase by 2.8% with the continuous ease in covid-19 restrictions in Australia. The lease in cost is also observed for the costs of land and buildings are observed in the market for the new business to settle up in the Australian market. The current market research on the Australian based cafe and coffee shops has revealed that the current revenue in his sector is also expected to increase by 1.8% in the next five years through 2026-2027. From 2016-2021, the customers are interested towards the premium quality products which are convenient to buy in the cafes. Nowadays, people are becoming more aware about the health as well therefore, they are considering the best hygienic places and healthy coffee stocks to consume. The Australian bakery market is growing at an annual growth rate of 3.3% during 2015-19. The market consumption volume is increased with a CAGR of 2.5% between 2015 and 2019.Increased purchasing power in the industry in the premium bakery items in the Australian market.
| Strength | Weakness |
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| Opportunity | Threat |
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Patisserie avenue, Sydney
| Strength | Weakness |
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| Opportunity | Threat |
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Activities to be completed to achieve the stated goals and objectives
Increase the sale of cafe and bakery products by 10%.
Increasing brand awareness among the customers.
Increase the quality of the cafe and bakery products to be offered by hiring a well experienced kitchen staff.
Reach the brand among more number of customers through social media platform and television forecasting.
Accomplish more sustainable methods like eco friendly packaging materials should be used, disposing off the waste materials in the covered areas and disposing off the organic waste in the proper techniques to use them properly so that it would not harm the environment.
Marketing activity where it applies to the plan
The XYZ Cafe and Bakers are considering the major objective of business expansion and brand awareness. XYZ also wants to introduce more variety of cafe and bakery products in the menu.
Through regular feedback from the customers visiting the cafe.
Identification of financial (funding for your business) human (labour cost) and physical resources required to implement the plan
As per the business objectives and goals of XYZ Cafe and Bakers, they want to expand the business in Sydney and Brisbane, Australia. This requires physical resources like building for the cafe, equipments for making coffee, bakery products and materials like computer, chair, table, curtains for the cafe.
Calculation of start-up / fit out costs
Break even analysis
Stock and inventory
| Currently we have 30 kg of fresh coffee purchased per day. From which, estimated coffee of around10-12 kg is stocked in the warehouse of the cafe for emergency use. We used to manage our stocks in the refrigerators and in the ware houses. The stock information is managed through the registers and excel files which are updated regularly by the stock in charge staff. |
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Equipment
Intellectual property
| Intrinsic Coffee logo and bakers logo in collaboration is registered as a trade mark. |
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Skill and staff retention strategies
[Read about developing and maintaining staff skills.]
How we keep our staff working for us and maintain their skills.
The market
The problem
The market problem/s that we aim to solve for customers.
| With the growing market competition, it is mandatory to accomplish the new varieties in the menu. This could be difficult as well for the customers to analyse the new item or dish added if it is not known to them previously. Major range of the customers feels a bit difficulty to choose any new dish which is too much expensive. In our menu many more dishes are included in the menu which is not known to the customers previously. But we kept the prices affordable for the new dishes so that customers feel free to choose the new items without being regretting over it if they don’t like them afterwards. |
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Our solution
How our business solves the problem – our unique selling point. This is how we’ll succeed in the market.
Our target market
[Not everyone will want your product or service, so make sure you research the market and have a clear picture of who you’re targeting. This helps focus your marketing efforts and improve your chances of success. Describe your targeted customers for example by gender, age, income, location or education.]
The group of customers that we aim to sell our products or services to.
Advertising and promotion
[Choose channels that suit your target market. For example, social media use varies across different age groups. Learn about choosing the best channels to communicate with your customers.]
The channels we’ll use to communicate with our target customers.
The competition
| Competitor name | ABC International Coffee, Sydney | WRE Coffee lounge. | KHN Bakery point. |
|---|---|---|---|
| Strengths | Low product prices. | Coffee products with excellent sea side view. | Wide variety of bakery products. |
| Weaknesses | Low quality product, Less variety available. | Short service timings available. | Expensive items in menu. |
| What we’ll do differently | We only sell high quality coffee with premium quality bakery products with affordable prices and with wide variety of range available. | We are having easy and flexible service timings and easily approachable location for every type of customer. | We will offer the customers with wide variety of bakery items at affordable prices. |
Pricing strategy
SWOT analysis
Our business strengths, weaknesses, opportunities and threats.
Strengths |
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Weaknesses What’s not so good about our business. |
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External factors we could take advantage of. |
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How we’ll address each weakness and threat
Risk management
Risk assessment
| Risk/impact description | Likelihood | What we’ll do to reduce this risk |
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| Pandemic causes decrease in the sales of the cafe products due to closing of the stores. | Highly likely | Use more television, online social media and newspapers. |
| Lack of financial management due to less staff for the management of finances available. | Highly likely | Hire experienced staff for the management of the finances. |
| Competition from the market | Likely | Go through the market strategies of the Sydney and Brisbane before expansion of the market. |
| Growing customer demands | Likely | Customers feedback should be taken on regular basis for the efficient meeting their needs. |
| N.A. | Select level | N.A. |
Insurance
The insurance we have or need.
Succession plan
| If anything happens to the business than it would be a very drastic situation for the workers as well as the owner of the company will be hit financially at this stage. The company should have plan B prepared in this case. Like if I would have to got through this stage than I would take a break and start a small business first after that and then slowly and steady with working on it I will go for long term business goals. |
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Laws we’ll need to comply with
Goals and actions
[Learn how to set goals that will help your business grow.]
Goals for next year
| [Enter a goal] | [Enter a goal] | [Enter a goal] | |
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| Actions to achieve goal | |||
| Due date | 1/01/2022 | 20/12/2021 | 1/01/2022 |
| Who’s responsible | CEO, TGT Financers and builders. | Online sector management staff. | Financial management staff and the manager. |
Goals for the next 3 years
Calculation for startup
Finance needed
| We are seeking a loan of $300,000 to open new branch of cafe in Sydney and Brisbane. |
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Sources of funding
Balance forecast
[You can use our balance sheet template, your own accounting tools or ask your accountant for help]
A summary of our forecast balance for the next 3 years.
| [Year 1] | [Year 2] | [Year 3] | |
|---|---|---|---|
| Total assets | $100 | $150 | $200 |
| Total liabilities | $150 | $200 | $250 |
| Net assets | $125 | $175 | $225 |
Profit and loss forecast
Cash flow forecast
Our forecast cash flow for the next year.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
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| Monthly cash balance | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $300 | $300 | $300 | $300 | $300 |
| Closing balance | $210 | $220 | $230 | $230 | $250 | $210 | $220 | $250 | $300 | $350 | $500 | $150 |
Supporting document checklist
☐ Cash flow statement for last financial year
☐ Market research
