Margins and printed double sided where possible referencing used
10.1 Prescribed text
Malhotra, N., Hall, J., Shaw, M. and Oppenheim, P. (2006) Marketing Research, An Applied Orientation, 3rd Edition, Pearson Education Australia
ISBN 0733970044
Details of assessment
A focus group was undertaken to explore issues associated body image and the media. Video footage, along with the focus group transcript has been posted on Blackboard under ‘Assessment’. You are required to compile a report that explores the issues uncovered in the focus group. You report must include a:
Description and interpretation of the findings. Your analysis should contain evidence to support the interpretations you have made (statements by participants)
| Marking Criteria for Individual Qualitative Analysis Report | Marks |
|---|---|
| /40 | |
| Evidence to support existence of themes (participant statements, direct quotes) | /20 |
| /20 | |
|
/20 |
| TOTAL | /100 |
Note that it is your responsibility to keep a copy of each assessment task that is submitted.
