Table of Contents

Assessment instructions 4

Question 1: 7

Question 2: 8

Assessment Task 2: Performance Activities 12

Activity 1A 12

Question 5: 15

Question 6: 15

Question 11: 18

Question 12: 18

Activity 2A 23

Case study 2A – A new bubble tea shop 23

Task 5: 30

Activity 2A checklist – for assessor 33

Competency record to be completed by assessor 38

Assessment instructions

Assessment tasks are used to measure your understanding and underpinning skills and knowledge of the overall unit of competency. When undertaking any written assessment tasks, please ensure that you address the following criteria:

• Address each question including any sub-points

It is a condition of enrolment that you actively participate in your studies. Active participation is completing all the assessment tasks on time.

Plagiarism

• Handing in assessments without the adequate acknowledgement of sources used, including assessments taken totally or in part from the internet.

If it is identified that you have plagiarised within your assessment, then a meeting will be organised to discuss this with you, and further action may be taken accordingly.

Once the learner has completed all the assessments for this unit of competency, the learner will be awarded “Competent” (C) or “Not Competent” (NC) for the relevant unit of competency.

Confidentiality

Learners will be able to have their previous experience or expertise recognised on request.

Special needs

Assessment requirements

• Portfolios – annotated and validated

• Questioning.

Candidate Details

Assessment – BSBINS603 - Initiate and lead applied research

Name: _____________________________________________________________

Learner ID: ______________________________________________________________

Date: ____________________________________________________________

If activities have been completed as part of a small group or in pairs, details of the learners involved should be provided below:

Signed: ____________________________________________________________

Learner 3: ____________________________________________________________

Question 1:

2. Outline and clearly explain six (6) communication processes and methods for organisational communication.

Question 2:

1. Explain data collection and analysis methods including the use of technology and technology services.

Question 3:

Question 4:

Question 5:

Outline the basic ethical standard that relate to applied research.

Knowledge Evidence checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Assessment Task 2: Performance Activities

Activity 1A

Performance Criteria

Knowledge Evidence

Question 1:

Question 2:

Question 3:

Question 4:

Explain legal requirements, policies, procedures and guidelines relating to research including handling and storing data, privacy and freedom of information.

Question 5:

Question 6:

Question 7:

Question 8:

Question 9:

When creating questions or hypotheses in your research, what are three (3) criteria that hypotheses must achieve?

Question 10:

Briefly explain what your technique would be when framing a research strategy.

Question 11:

Question 12:

Question 13:

Question 14:

Question 15:

When evaluating research findings, what could be factors/elements

Activity 1A checklist – for assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the unit activity. Indicate in the table below if the learner is deemed satisfactory (S) or not satisfactory (NS) for the activity or if reassessment is required.

Activity 2A

Performance Criteria

Case study 2A – A new bubble tea shop

“The global bubble tea market size was USD 2.02 billion in 2019 and is projected to reach USD 3.39 billion by the end of 2027” (Fortune Business Insight, 2020). You see the growing trend of bubble tea business and would like to open a shop name ‘A Cup of Tea’

1.2 Who are main customers of each competitor? (Learners can research further information on customer segmentation or market segmentation topic)

1.3 What products each competitor is offering? (Leaners can group their answers, they do not need to list everything.)

Guideline: You must collect at least twenty (20) survey answers from twenty (20) different people. This means the survey must have name of people who answer questions.

Task 1: Draft your plan

Which source of information that you will use to answer each question?

Task 2: Develop a questionnaires survey

Part I: Personal detail

Please tick ☒ in front of an answer you selected.

☐ 29-33 ☐ 49 and above

2. Gender

☐

☐

Task 3: Select your survey tool

Instruction – Learners are required to select a survey tool and add their questionnaires in the tool. Once the survey questions are completed, learners must think about how they will distribute their survey. Learners must collect at least twenty (20) surveys to do an analysis.

Examples of survey tools are paper-based survey, Survey Monkey, Google Form, Qualtrics, etc.

Task 4:

Guideline: Data record in Excel must be in numerical format (quantitative). There are two format that you can use.

1^st format

Task 5:

Calculate, analyse data you collected and select appropriate tools to present the data you got.

Guideline: create a PPT presentation to present your findings. You are required to interpret data or research outcome, not just present a figure or number. You presentation must answers questions as follows:

• Is there any linkage between age group/ gender/ income and product preference?

• How can Á Cup of Tea’ be different? In other words, what ‘A Cup of Tea’ can do to be a unique?

Examples of topics related to legal requirements are Information Privacy Act 2009, Plagiarism, Copyright, Moral right, Child Protection Act, Anti-Discrimination Act,The Australian Code for the Responsible Conduct of Research (2018), ARC Research Integrity Policy (2019), etc.

Activity 2A checklist – for assessor

Assessment task 3 – Practical Activity

Performance Criteria

Scenario:

Last month your company launched new product which is brown sugar milk tea. The key target is for every gender and age of consumers. However, the marketing manager has been reported that the sales is not met the target set by the company. Therefore, you, as a marketing product specialist, has a direct responsibility to conduct research in order to assist the sales figure in the next quarter.

Activity 1

As a marketing product quality, plan, conduct and report on applied research relevant to organisational strategic requirements. When conducting research plan, you must identify the following elements:

• analysis of the limitations to research design including the reliability and validity of data

• Research findings including analysis of data, valid and reliable findings and recommendations for further research (You must provide an evidence/documentation to support your research findings)

Practical activity checklist – for assessor

Competency record to be completed by assessor

This should be used by the trainer/assessor to document the learner’s skills, knowledge and performance as relevant to the overall unit. Indicate in the table below if the learner is deemed competent or not yet competent for the unit or if reassessment is required.