Selection process of marketing manager assignment

The joint venture between Ruba General Trading Company and Haier Group of China has brought Haier to Pakistan with an initial investment of about US$35 million and a commitment to provide world-class innovative products based on uncompromising quality to the Pakistani consumer. The plant spreads over a vast area of 63 acres with a covered area of 0. 6 million square feet including a workers’ colony on Raiwind Road, Lahore. The project is expected to produce 0. 9 million pieces of household appliances per year with plans to export to the Middle East and all over Asia. In the first year of its operations, Haier will generate employment opportunities to 600 individuals with potential to grow up to 1200 within the next 5 years. Furthermore, Haier will supplement income of 1000 to 1500 families providing indirect earning and employment possibilities.

The roster of products to be launched immediately in Pakistan includes Refrigerators, Air-Conditioners (Window & Split), Deep Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, Television Sets and Mobile Phones to follow shortly. Haier Pakistan has entered the local market with a commitment to help its consumers reap the benefits of modern lifestyle and to provide them world-class innovative products, unmatched nationwide customer support, a vast dealer network and a steadfast after- sales-service throughout the country. Haier’s goal is to become a global recognizable brand. Project Goals and Objectives

MAJOR DUTIES AND RESPONSIBILITIES Major duties and responsibilities are listed below. Other duties may be assigned as business needs require: 1. Effectively manage in-store Co-Op advertising budget to ensure all goals are consistently being met. 2. Occasionally create and implement new marketing vehicles to maximize Co-Op revenue. 3. Produce bi-annual Marketing Planner for Co-Op program. 4. Work closely with Merchandise Department to fill in-store marketing vehicle space and develop special/exclusive offers/products. 5. Work with Visual Merchandise and Store Operations to create programs to improve overall store compliance with marketing programs. 6.

Develop in-store promotional themes and events around major title and product launches. 7. Approve brand usages in advertising initiatives created by vendors. 8. Manage the use of GameStop and EB Games trademarks. 9. Test strategic advertising campaigns utilizing radio and other mediums. 10. Manage outside agencies to ensure efficient use of resources. 11. Develop and execute effective customer loyalty programs. 12. Work with Merchandise Department and outside agency to develop and execute newspaper advertisements. 13. Manage brand identity and consumer research data (NPD, Syndics, etc). Recommend changes to strategies based on results and findings. 14.

Total number of product lines c. All of the above d. None of them 13. TQM stands for:- a. Total quantity management b. Total quality management c. Textile quality management d. Non of the above 14. Value based pricing based on:- a. Buyer’s perception b. Seller’s perception c. Agent perception d. All of them 15. Market skimming strategy mean:- a. Charging low prices b. Charging high prices c. Charging suitable prices d. Charging medium prices IQ Test Top of Form [pic][pic][pic] | 1. | The word, “ mineral,” can be spelled using only the letters found in the word, “ parliament. | | | | | |[pic]True ???? [pic]False | | 2. | This sequence of four words, “ triangle, glove, clock, bicycle,” corresponds to this sequence of numbers “ 3, 5, 12, 2. “| | | | | | | | |[pic]True ???? [pic]False | | 3. | 27 minutes before 7 o’clock is 33 minutes past 5 o’clock. | | | | |[pic]True ???? [pic]False | | 4. | The word, “ slackers,” is spelled by using the first letters of the words in the following sentence: “ Silent large | | | anteaters calmly kiss each roasted snack. ” | | | | | |[pic]True ???? [pic]False | | 5. | If written backwards, the number, “ one thousand, one hundred twenty-five,” would be written “ five thousand, two | | | hundred eleven. | | | | | |[pic]True ???? [pic]False | | 6. | Gary has only forty-eight dollars, but he can buy a bicycle that costs one hundred twenty dollars, (disregarding tax) | | | if he borrows fifty-seven dollars from Jane and fifteen dollars from Jill. | | | | | |[pic]True ???? [pic]False | | 7. | A round wall clock that has been rotated until it is hanging upside down will have a minute hand that points to the | | | right when it is two forty-five. | | | | |[pic]True ???? [pic]False | | 8. | If Richard looks into a mirror and touches his left ear with his right hand, Richard’s image seems to touch its right | | | ear with its left hand. | | | | | |[pic]True ???? [pic]False | | 9. | If you leave the letters in the same order, but rearrange the spaces in the phrase, “ Them eats on,” it can be read as,| | |” Theme at son. | | | | | |[pic]True ???? [pic]False | | 10. | The words, “ auctioned, education, and cautioned,” all use the exact same letters. | | | | | |[pic]True ???? [pic]False | Bottom of Form Management Style Attitude Test [pic][pic][pic] | 1. I need to keep an eye on my employees to ensure the job gets done? | |[pic]Agree | |[pic]Disagree | | 2.

Incentives such as bonuses and prizes keep my employees motivated | |[pic]Agree | |[pic]Disagree | | 3. My employee’s personal problems wont affect their ability to work. | |[pic]Agree | |[pic]Disagree | | 4. I instinctively know when my employees are unhappy | |[pic]Agree | |[pic]Disagree | | 5.

Your employment will at all times be subject to the General Regulations and Conditions of Employment of Company Staff as amended from time to time by the Governing Body, A copy of these regulations is enclosed with this letter and a further copy, together with such amendments as may from time to time be made to it, will be available for inspection in the office of the Head of your Department and you are entitled to inspect this on giving reasonable notice. 3. Date of appointment Your appointment dates from July 1, 2007. 4. Department The department to which you are primarily assigned is the Marketing Department. The Head of this Department to whom you are responsible is the Mr.

Fasih Ullah Khan Suri, Vice President (Marketing). 5. Duties and hours of work Business Development, Client Management, Manage strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op revenue programs. Duties hours are from 9: 00 am to 5: 00 pm. 6. Wages/salaries Your wages/salary will be 25, 000 per month payable to you by transfer. Whilst the Company may offer other benefits from time to time they do not form part of your contract of employment. 7. Holidays You are entitled to holidays as set out in the General Regulations a. During holidays you are entitled to your normal basic rate of pay. 8. Sick Pay