Tesco's Oligopolistic Market Strategy Assignment Answers

Question:

Identify and explain the market structure under which Tesco organisation operates, including a discussion of how the market structure affects the behaviour of the organisation in looking to achieve competitive advantage.

Tesco's Oligopolistic Market Strategy Answer and Explanation

2. High Barriers to Entry: It is difficult for new firms to enter the market due to high capital requirements, brand loyalty, and established supply chains.

3. Interdependence: Firms are highly interdependent, meaning that their actions and decisions significantly impact their competitors.

3. Marketing and Branding: Tesco emphasizes brand building and marketing campaigns to create a strong brand identity and establish customer loyalty.

4. Strategic Alliances: Tesco forms strategic partnerships with suppliers, distributors, and other companies to gain access to resources, expertise, and new markets.

2. Supply Chain Management: Tesco optimizes its supply chain to ensure efficient product sourcing, distribution, and inventory management, reducing costs and improving product availability.

3. Customer Experience: Tesco prioritizes customer satisfaction by enhancing the in-store and online shopping experience, offering personalized service, and implementing loyalty programs.