Contents

Introduction 3

What impact did Steve Jobs have on Apple and what did he bring, personally to the organization? What was Steve Jobs view of process and innovation? 5

Conclusion 6

Introduction

Discussion

How do innovation and strategy work together?

Identify the innovation approach successfully used by Apple to identify the customer's need. How did it help Apple to stay ahead of the competition?

Company design thinking and beyond fashion approach is helpful for the company to evaluate its customer needs. Apple always put their design first which enable them to make attractive products. Along with this, Apple makes their experiment bold and attractive. They always make business experiments outside their core market place (Thomke, 2010). Along with this, for better evaluation of customer needs, simple design and easy to use products makes a business powerful and stand ahead from competitors. Apple is using a platform strategy where similar generation products help in identifying customer needs. Customer needs are all about the use of a new range of products which become trendy in a few years with new designs and innovation. Apple launch iMac with attractive colors, no need of a fan, wakes up in fifteen seconds, with the best sound system. Thus, design thinking becomes a great innovative approach which makes Apple a big and famous company.

When Apple faces fierce competition, the company mainly focus on truth and new things. On the other hand, all competitors think about fashion, surface appearance and never focus on truth. But Apple focuses on system superiority and effective process and procedure in their products. Like iMac was not about color innovation but a fast speed system, superfine display are key indicators which makes it successful (Kahn, 2018). Apple makes the progress with elimination of little things and excessively good process system. Sophisticated features and functions make Apple more effective and better to use. All such things are helpful for Apple to stay ahead from the competition. Apple always tries to launch new things for its customers. Product development by Apple with more effective computing devices makes their customer happy. Apple never compromises with cost and provide high-quality products at a higher price. Thus, all such things are helpful to stay ahead from competitors.

What role did Apple people have in the company constantly coming up with innovative products? How did the culture of Apple encourage/discourage employees?

What impact did Steve Jobs have on Apple and what did he bring, personally to the organization? What was Steve Jobs view of process and innovation?

Conclusion

References

Johansson‐Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: past, present and possible futures. Creativity and innovation management, 22(2), 121-146.

Kahn, K. B. (2018). Understanding innovation. Business Horizons, 61(3), 453-460.