Hktv hong kong television network limited company profile
Case Study On Hong Kong Assessment Answer
Key Topics
- Introduction
- Background of company
- Competitive analysis
- Target customers
- Digital platforms
- Marketing objective
- Marketing strategies
- Digital tactics
- Recommendations and conclusion
- References
A case study of Hong Kong TV Mall, which analyse its digital campaigns with the use of digital & content marketing strategies.
Introduction
Background of company
Competitive analysis
Target customers
Digital platforms
The company is focusing on the concept of being creative, be engaged, great content and be strategic. The digital platforms that are used by the company are YouTube, Facebook, twitter etc. as their potential target customers are the middle age income groups and the households. The company is using the Facebook page for attracting and engaging the customers. With the help of Facebook page, the company is highlighting products and coupons, to encourage the customers which in turn leads to increase in sales. The company is also focusing on Twitter as the social tool, as it will be directly integrated with e-commerce. ("HKTV mall founder charts growth course - Inside Retail", 2018)The company is integrating HKTVMall with Twitter for placing of orders directly from twitter account which leads to the amazing grip of the company on B2B channel. In addition to that, the company also uses the snap chat application, for informing customers about the offers and discounts that will be applicable to products.
Marketing objective
The main marketing objective of the organization is to provide better customer services and an online store where the consumers will purchase anything which they want. The main aim of the organization is to become the best e-commerce company in Hong Kong and in the world. (Fleisher,2015)The company also aims to achieve the global customers, by providing a wide range of products to the customers as per the priority of the customers. The vision of the organization, to achieve the global reach shows the desire of the organization to become the global leader in the e-commerce sector.
