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for example the journals the seminars looked the i

For example the journals the seminars looked the impact brands teens

Learning outcomes assessed in this task:

 Demonstrate and apply advanced understanding and knowledge of the brand concept and its links to social psychology

2) You may want to focus on a specific segment or demographic if consumer, for example the journals in the seminars looked at the impact of brands on teens. In general, a focused people of work always tends to do better if it answers the question.

3) Avoid discussing the general Corporate Social Responsibility/ethics of your brands, this is not about looking at a brand’s attempt at saving a rainforest etc… it is focus on the impact on consumers.

Assessment Criteria 0-39% 40-49%
60-69% 70-80% 80-100%

Outcome

PASS 50-59%

Demonstrate and
Description with Effective description and
Insightful and thorough

meaning of a brand with

brand meaning. Lack of

some evaluation of
apply advanced

support from appropriate

links to social psychology

brand meaning

understanding of

social psychology theory

social psychology theory.
consistently supported
the brand concept

and concepts.

No/Limited description of

support from social
and its links to psychology theory.

relevant social

relevant social

social psychology.
Describe and evaluate the Effective description and
Critically evaluate
Insightful and thorough
global brand ethical issues presented by the ethical issues presented ethical issues presented some evaluation of evaluation of the ethical

description and critical

critical evaluation of the

strategy including

issues presented by

evaluation of the ethical

ethical issues presented

cultural and

brands with support

issues presented by

by brands consistently
ethical issues.
brands with some

supported with relevant

support from

Presentation and structure

Well structured and

relevant theory.

disorganised report.

organisation.

Poor presentation.

Satisfactory

presentation.

presentation.

Professionally presented.
Appropriate referencing
Appropriate referencing Appropriate referencing

professional

referencing and

and citation techniques and citation techniques
and citation techniques citation techniques

Appropriate referencing

used.

and citation techniques

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