For example the journals the seminars looked the impact brands teens
Learning outcomes assessed in this task:
Demonstrate and apply advanced understanding and knowledge of the brand concept and its links to social psychology
2) You may want to focus on a specific segment or demographic if consumer, for example the journals in the seminars looked at the impact of brands on teens. In general, a focused people of work always tends to do better if it answers the question.
3) Avoid discussing the general Corporate Social Responsibility/ethics of your brands, this is not about looking at a brand’s attempt at saving a rainforest etc… it is focus on the impact on consumers.
Assessment Criteria | 0-39% | 40-49% | 60-69% | 70-80% | 80-100% | ||
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Demonstrate and | Description with | Effective description and | Insightful and thorough | ||||
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some evaluation of | |||||
apply advanced |
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understanding of |
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social psychology theory. | consistently supported | ||||
the brand concept |
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support from social | ||||
and its links to | psychology theory. |
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social psychology. | |||||||
Describe and evaluate the | Effective description and | ||||||
Critically evaluate | Insightful and thorough | ||||||
global brand | ethical issues presented by | the ethical issues presented | ethical issues presented | some evaluation of | evaluation of the ethical |
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strategy including |
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evaluation of the ethical |
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cultural and |
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by brands consistently | ||||
ethical issues. | brands with some |
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Presentation and structure |
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Professionally presented. | |||||
Appropriate referencing | Appropriate referencing | Appropriate referencing |
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and citation techniques | and citation techniques | |||||
and citation techniques | citation techniques |
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and citation techniques |