BOS held on 30th AUG, 2019

W.E.F 2019-20

Ordinances Governing Two Year (Four Semesters)

Post-Graduate Degree Course

w.e.f. Session 2019-20

3. Those who failed to secured 45% marks in undergraduate level but have passed postgraduate examination in any discipline with at least 55% marks (50% for SC/ST/OBC) are also eligible for appearing in the admission test of the M.B.A. (Business Economics) course.

4. The intake to the M.B.A. (Business Economics) course shall be 60 students. However, University can reconsider for increasing the number if necessary. Out of 60 seats 50% admission to the M.B.A. (Business Economics) course shall be made through combined test organized by UP Technical University and 50% seats will be filled strictly in order of merit on the basis of the combined result of the Written of the Purvanchal University combined admission test (PUCAT) and Vacant seats after UPSEE/PUCAT will be filled through open advertisement in which those who come first will get admission first after fulfilling required education Qualification.

1. With a view to conducting the M.B.A. (Business Economics) course systematically and within a time-bound frame, the Deptt of the University shall draw up an “Academic Calendar” with the consultation of the Dean in the beginning of the academic session with the approval of the Vice-Chancellor for its implementation.

2. A candidate admitted to the M.B.A. (Business Economics) course shall pursue a regular course of study in all the four semesters and attend at least 75% of the classes held to be eligible to appear in the examination however, the Dean and Vice-Chancellor for cogent reasons may condone 5% and 10% shortage in attendance respectively.

2.4.2 Head of the Deptt. will be the ex-officio member of the BOS, and

2.4.3 Two external experts of the related field whose names are proposed by Convener of BOS and approved by V.C.

7. After printing the papers in sealed covers, shall be handed over to the Examination Superintendent who will ensure the smooth and fair conduct of the examinations.

8. For appearing in the M.B.A. (Business Economics) semester Examination each student shall have to deposit a prescribed Examination fee along with a filled in an Examination application form.

(1) Class Test: 10 marks

(2) Assignments/Seminars: 10 marks

12. Summer Training Report: Every M.B.A. (Business Economics) student shall be required to undergo practical training/Project work for a period of 6 to 8 weeks in any organization connected with Industry/Trade/Commerce/Business approved by the head of the Business Economics Deptt. of the University. The student will submit a training report, which shall be evaluated out of 100 marks including 50 marks in report presentation and 50 marks in evaluation and viva which will be evaluated by one External Examiner and an internal member nominated by the Vice Chancellor from the name of experts suggested by the HOD shall constitute a part of the M.B.A. (Business Economics) IInd Semester examination of the University.

13. Project work: In the fourth semester examination students were to do some project work on the topic decided with consultation of the subject experts in the department. The project should be innovative problem solving, research oriented which give ultimate benefit to the industry and society. The report will be evaluated out of 100 marks by one External Examiner and an internal member nominated by the Vice Chancellor from the name of experts suggested by the HOD.

voce in the semester examination shall be as followed:

Maximum marks Minimum Percentage

Project report 100 36% in agg

3.2 The candidates who secure at least 36% of marks in each papers includes aggregate of theory and sessional/practical and at least 40% of the aggregate of all papers in semester, shall be declared pass in the semester examination. Therefore on the basis of the above structure the candidates result will be declared on the following manner:-

40% in aggregate.

3.2.3 Failed: Students who do not fall under the pass and promoted categories shall be declared as failed.

Passed 40% and above but less than 45%

2nd class 45% and above but less than 60%

4 Ph.D Programme:

1. Research programme: Since the inception of the deptt., serious efforts has been made to promote the research activities in the emerging areas of Business Economics. For this purpose a Research Degree Committee (RDC) is formed in the Deptt.

4.2.4 By rotation One Professor, One Reader/associate professor and One Lecturer/Assistant professor (those who are eligible for guiding research) of the Deptt.

3. Major Area of Research: The major areas of the research programme in the Deptt. are: Economics, Finance, Marketing, International Business, Human Resource, Rural Marketing & entrepreneurship development, E-Business and the relevant field.

2. Theories of Management : Evolution of Management Thought- Contribution, Taylor, Weber and Fayol Management and Modern Management Theories ,C K Prahalad

3. Managing the Organization Resources: Concept, Process and types of planning, Advantages, Limitations, Essential of Sound Plan, Steps in Planning Process, Planning Premises , Elements of Planning ,Decision of Rational Decision Making ,Creativity in Decision- Making. Concept of MBO, Characteristics, Objectives, MBO-Process, Advantages, and Limitations. Managing organizational change.

Principle & Practice of Mgt. L.M. Prasad Sultan Chand & Sons

Mgt. Concepts & Practices Dr. C.B. Gupta Sultan Chand & Sons

2. Departmental Communication: Letters, Memos, Reports, Email, Presentations, Telephone, and Multimedia, Business Meetings, Teleconferencing, Videoconferencing.

3. Written Communication: Rules of good writing, adaptation and selection of words, Principle of Effective Writing, Writing Techniques.

Lesikar R V and Pettit Jr J D- Business Communication: Theory and Application (Tata McGraw-Hill, 2002)

Tayler Shinley - Communication for Business (Pearson Education, 2002)

FMS 103: ACCOUNTING AND FINANCIAL ANALYSIS

1. Overview: Accounting concepts, conventions and principles; Accounting Equations, International accounting principles and standards; Matching of Indian accounting standards with international accounting standard

References:

S K Bhattacharya & John Dearden- Accounting for management (Vikas), 1987, 8th ed.

FMS - 104: MANAGERIAL ECONOMICS

1. Introduction: Nature and Scope of Managerial Economics, Fundamental Concepts, Business Goals, Economics and Ethics.

2. Demand Analysis and Forecasting: Demand determinants and Distinctions, Elasticity of Demands, Demand Forecasting for established Products and new Products.

Principles of Economics D.M.Mithani Himalaya Publishing

Fundamental of Business Economics Mithani & V.S.R.Murthy Himalaya Publishing Principles of Economics D.N. Dwivedi Vikas PublishingManagerial Economi P.L. Mehta Sultan Chand & SonsManagerial Economics R.L.Varshney Mahesh Sultan Chand & SonsManagerial Economics Pandey & Pandey Novelty Publication

3. Information Collection: Collection of Data - Primary & Secondary Sources, Types of Scales, Classification- Questionnaire construction, Schedule and Scale Development, Attitude Measurement, Reliability and Validity.

4. Data Analysis– Preparation, Manipulation, Cleaning, Coding, , Graphical Representation of Data, Measurement of Central Tendency and Dispersion:, Mean, Mode, Median, Standard Deviation ,Variance , Skewness Kurtosis,

Good & Scates Method of Research

Gupta S.P. Statistical Method

1. Introduction: The concept, Nature and significance of Business Environment, An overview of Corporate Governance, Salient features of capitalism, socialism and mixed economic system, Concept of Mixed Economy, Emergence of Public Sector and Joint sector.

2. Socio-Cultural Environment: Social interests and values-its implications for industrialization and economic growth. Ecology and Social Responsibility, Consumerism as an emerging environmental force, Ethics of Business, Social Audit. Business Culture.

Business Environment K. Aswathappa Himalaya Publishing house

Business Environment Francis Cherunilam Himalaya Publishing house

2. MS-Word: File, Edit, Format, Drawing, Tools, Tables, Practicing on Cut-Copy Paste, merger, Letter Writing, Page Setup.

3. MS.Excel/Basics: Creating Worksheet, Entering and Editing Test, Numbers and formulas cells lookup tables, auto fill.

Creating presentation: Auto content wizard, inserting, deleting slides.

Working with text: Editing and moving text, spell checking, finding and replacing text; formatting text-aligning text.

B. Creating and formatting tables using work excel.

C. Creating and managing data files of agriculture management system.

H. Study of small and submission of report of the system in terms of suitable system.

References:

SEMESTER –II

BE --201. INDUSTRIAL ECONOMICS AND LAW

5. Government Regulation of Industry: The legal framework of industrial regulation in India, the Industrial Regulation Acts, Industrial Disputes Act. 1947 Definition, lay-off & Retrenchment special provisions relating to lay-off, retrenchment & closure, Labour legislation wage policy, TRAI, IRDA.

References:

1. Introduction: Nature, Scope and Significance of Organisation Behaviour, Models of OB.

2. Behavioral Analysis: Personality, perception, Values, Attitudes, Transactional Analysis, Employee Moral, Stress.

Organisational Behaviour Luthans Tata Mc.Graw-Hill

Organisational Behaviour Newstrom Davis Tata Mc.Graw-Hill

1. Planning for Business Finance: Finance Function and Objectives of Financial Management, Financial Plan, Time value of Money.

2. Raising of Funds: Sources and forms of external financing, Underwriting, Functioning of securities Market of India, Role of Commercial Banks and Special Financial Institutions in Financing of Business Enterprises.

References:

Essentials of Business Finance R.M. Srivastava Himalaya Publishing

1. Marketing Management: Nature, Scope and Concepts, Marketing Mix, Segmentation, Marketing environment. Marketing legislation, Emerging Trends in Marketing.

2. Product Decisions: Product concept, Branding, Packaging and Leveling Product support services, Product and Brand Positioning, New product development, Market development, Product life cycle, Pricing Strategy.

References:

Principles of Marketing Philip Kotler , Prentice Hall India,Armstrong

1. Introduction: Accounting concepts, financial accounting-Principles, Postings and Final accounts. Cost Accounting - Cost sheet, Cost center, Cost concept, Methods of Costing, Management Accounting.

2. Business Budget and Budgetary Control: Concept, Nature, Objectives, Advantages and Limitations of Budget and Budgetary Control, Essentials of Effective Budgeting, Budgetary Control Organisation, Mode of Operations of Budgetary Control, Classification of Budgets-Sales, Selling and Distribution, Production, purchase, Raw-Material, Overhead, Cash, Flexible and Master Budget.

Mgt. & Cost Accounting Khan & Jain Tata McGraw-Hill

Financial Management S.N. Maheshwari Vikas Publishing House

1. Indian Contract Act. 1872: Nature and kinds of Contract, Essentials of valid Contract, offer and Acceptance, Capacity of parties, Free consent, Legality of Object, Bailment and pledge, Rectification Contract of Agencies.

2. 2. Sales Goods Act. 1930: Conditions and Warranties, Transfer of ownership not property of goods, Transfer of title, performance of the contract of sale.

Mercantial Law M.C.Kuchhal Vikas Publishing

Business Law M.C.Kuchhal Vikas Publishing

2. Methods of Business Forecasting Short-term, Medium-term and Long-term Forecasting Problems, Survey and Opinion Polling Techniques,Leading, Lagging and Coinci dent Economic Indicators

3. Theories of Business Forecasting - Sequence or time-lag theory - Action and reaction theory, Economic rhythm theory ,Cross-cut analysis theory , Specific Historical Analogy, Model Building Approach.

2. Evans, Michael K. (2003). Practical Business Forecasting. UK: Blackwell.

3. Hanke, John E. and Dean W. Wichern (2005). Business Forecasting. 8Th Edn. New Delhi: Pearson-Prentice Hall

BE - 301 PROJECT APPRAISAL AND INVESTMENT PLANNING

1. Introduction: Project ideas, Project cycle, Project formulation, Project appraisal in planning models.

References:

Project Mgt. And control P.C.K. Rao Sultan Chand & Sons

Review

BE --302. OPERATIONS RESEARCH

5. Queuing, Inventory Control and Replacement Problems: Queuing theory basic components of Queuing system, Assumptions in queuing theory, Problems relating to model (m/m/l). (t/FCFS). Inventory control – Economic order quantity; problem relating to Models with uniform rate of demand with and without shortages (without proof). Elements of Replacement Theory – Problems relating to replacement of Equipment that deteriorates with time (with and without change in money value).

References:

Operations Research for Mgt. Shenoy, Sharma & Srivastava New Age International Ltd.

BE—303. RURAL MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENT

5. Entrepreneurship Development: Meaning, Definition of Entrepreneurship and the generation of ideas, Role of entrepreneurship in a small business enterprises, entrepreneurship development in India, SME’s, Microfinance, Start Up and Stand Up, MUDRA bank

References:

BE-304. INTERNATIONAL FINANCE

1. International monetary and Financial Environment: The rise of the Multinational Corporation, Importance of International Finance, Multinational Corporation and Its Environment, Challenges and Opportunities before and MNC, International Finance and Global Economy. Balance of Payments- Adjustment of Demand and Supply of Foreign Currency, Balance of Indebtedness, International Monetary System- Evaluation of International Monetary System, IMF, IBRD, IMS since 1971, Different Exchange rate regimes, Exchange rate theories.

References:

International Finance Maurice d. Levi McGraw-Hill

2. Instruments of Commercial Policy: Tariffs quotas and other measures and their effects; Arguments for and against protection; Trade regulations and WTO; Trade policy and developing countries. Factor Movements and International Trade in Services: Capital flows-Types and theories of foreign investments, Barriers to foreign investments; Labour migration; Theory of international trade in services.

3 Balance of Payment Account: Concept and significance of balance of payments account; Current and capital account components and accounting system; Balance of payment deficits and correction policies. Theoretical Aspects of Economic Integration: Free trade area, customs union band common market; Theory of customs union; Trade creation and diversion effects.

2. Export-import Policy and Other Documents, Govt. Of India.

3. Hazari, R. Bharat, Micro Economic Foundations of International Trade, Croom

Delhi, 1999.

6. Salvatore, D., International Economics, J ohn Wiley & Sons, 2001.

3. Consumer Decision making processes: Meaning of Decision Making, Buying Motives, Types of Decision Making Process, Stages Involves in DM, Schiffman and Kanuk’s Model of Consumer Decision Making

4. Individual Determinants of Behaviour : Personality-nature, theories, self concept, psychographic and life style; Attitude -Structural model of attitude, attitude formation & change, Beliefs, Perception, Motivation and learning.

Consumer Behaviour Sciffman & Kanuk Prentice Hall India.

Consumer Behaviour Suja R. Nair Himalaya.

SEMESTER-IV

Compulsory Paper:

4. Strategy Evaluation: B.C.G. Growth/shares Matrix, the GE nine Cell Planning, & trategic Analysis & choice. Generic Strategic Generic Strategy matrix Bowman’s Strategy clock.

5. Strategic Implementation & Control: Implementation Process, Organistional Implementation, Behavioral Implementation, Functional Implementation International Strategy and Strategic Control. Strategic management model.

Elective Papers: (Student can opt any two of the following specialization Groups)

Group (A) Quantitative Techniques in Business Economics

4. Simultaneous Equation Model: Problem of Identification, ILS Methods of Estimation.

5. Least Square: Two Stage and three stage least Square Methods Principal Component, Methods.

Econometric methods, J. Johnston - McGraw-Hill International Edison

Statistical Methods of Eco. E. Malinvaual North-Holland, Amsterdam

3. Inventory Method:Variables in an inventory problem, inventory problem, inventory models with penalty, storage and quantity discount, safety stock, inventory models with probability, demand, multi item deterministic model.

4. Decision Theory Game :Examples on the application of theory of games 2 XM and MX2 Problems, graphic dominance and linear programming method for different problems, decision trees

Operations Research Hamdy A. Tahe Prentice-Hall of India

Operations Research for Mgt. Shenoy, Sharma & Srivastava New Age International Ltd.

2. Environmental Analysis: Environmental Profile; Constructing Scenarios Environmental scanning techniques ETOP, PEST and SWOT (TOWS) Matrix; Michael Porter’s Diamond Framework; International Product Life Cycle (IPLC)

3. Strategic Issues: Strategic options at Corporate Level –Growth, Stability and Retrenchment Strategies; Corporate Restructuring Strategic options at Business Level, Michael Porters’ Competitive Strategies and Cooperative Strategies; Evaluation of Strategic Alternatives Product Portfolio Models (BCG matrix, GE Matrix),

in Cross-Border Management, Irwin London, 1995.

2. Bleeke, J. and D. Emst, Collaboration to Compete, John Wiley, New York, 1993.

6. Fred R. David : Strategic Management, Pearson Education

BE 403 (B) – Export Import Documentation

4 Trade Finance: Sources and schemes of trade finance; Pre and post –shipment export credit schemes and methods of financing; Packing credit advance details; Post-shipment advance; Import financing. External commercial borrowings (ECB), Exim bank finance, Letter of credit (LC), Types of LC, Export Credit and Guarantee Corporation (ECGC)

5 Transit Risk Management: Nature of transit risk; Contract of cargo insurance Parties involved – Insurer/assured, Indemnity and insurable value; Perils and losses; Insurance policy and certificate; Cargo loss claims – Procedure and documentation.

4. IMPEX Times, various issues.

5. Ministry of Commerce, Export import Policy, Government of India, New Delhi.

BE - 402 (C) SUPPLY CHAIN MANAGEMENT

1. Logistic & Physical Distribution Management: Logistics and Industrial Activity definition and importance of logistic management Business Logistic, Transportation, Inventory control, Ware housing, Packaging. Case Studies of Transport Lapses, Hidden transport cost elements

References:

Logistic & Supply chain Mgt. Martin Christopher Pearson Education

BE - 403 (C) LOGISTIC MANAGEMENT

4. Air: Development of Air Transport in India-Nationalization-Air India, Indian Airlines and their role Determination of Fares and Rates International Laws and Control Competition with foreign Airways, Air Cargo.

5. Transport Coordination: Important Difficulties in the way. Efforts made so far in the transportation.

BE - 402 (D) Marketing of Services

1. Services Markets: Recent trends and developments; Meaning and nature of services; Classification of services and marketing implications; Services marketing management –a strategic perspective. Analysing Services Marketing Environment; Understanding Service Customers –Buying influences and consumer service behavior

Suggested Readings:

1. Christopher, H. Lovelock, Services Marketing, Prentice Hall International, New Jeresy,

4. Zeithmal, V.A. and Bitner, M.J., Services Marketing, McGraw Hill Co. Ltd., 1996.

5. Barnes, James G., Secrets of Customer Relationship Management, McGraw Hill, New

8.Kaushik Mukherjee, CUSTOMER RELATIONSHIP MANAGEMENT,Prentice Hall of India Private Limted, New Delhi, 2008

BE - 403 (D) INTERNATIONAL MARKETING MANAGEMENT

5. International Marketing Channels - Channels Distribution Structures, Distribution Patterns, Factors effecting Choice of Channels; International Distribution Strategy - Selecting Foreign Country Market intermediaries; International Logistic Decisions.

References:

International Marketing Philip R. Cateora McGraw-Hill International

International Marketing Sak Onkvisit & John Shaw Prentcie-Hall of India

2. Economic and Industry analysis: Economic indicators, evaluation of economic performance using economic indicators, Economic forecasting, Industry classification, steps involved in industry analysis. – Industry life cycle, techniques of evaluating industry-factors, sources of industry data.

3. Financial Analysis: Financial statement, impact of changes in accounting policies, financial indicator ratio analysis, non-financial parameters.

Security Analysis & PM V.A. Avdhani Himalaya Publishing

Portfolio Analysis & Mgt. V.K. Bhalla Sultan Chand & Sons

3. Venture capital leasing and factoring services: Concept growth and function of venture Capital, in India. Leasing – Meaning & function types of leases, leasing services in India.

Bill financing & Factoring: Function & types of future prospects of factoring services in India, Hire Purchase, consumer finance consumer finance, Credit cards, Real Estate financing – Meaning function & their future prospects.

Financial Services Keith Vincent Pitman Publishing

Marketing of Financial V.A. Avadhani Himalaya Publishing

3. Job Design: Meaning, concept, Job Analysis, Job description, Job specification, Job rotation, job enlargement, job enrichment, job evaluation. Promotion: objectives, types, promotion by seniority vs. merit. Transfer: meaning purpose; Demotion, dismissal, suspension, suspension, discharge.

4. Training and Development: Difference between training, Education and development. Need for training, objectives of training, identifying training needs, training programme, advantages of training, characteristics and objectives of management development (MD), Process of MD, MD Contents, Methods of MD.

BE - 403 (F) LABOUR LAW AND INDUSTRIAL RELATIONS

1. Industrial Relations: Concepts, Content and objectives of IR. Impact of Industrial relations on production, Requirements for a good IR Programme.

References:

Personnel Mgt. & Industrial Relations B.P. Singh, T.N. chabra Dhanpat Rai & Co