Creating different layouts and placements and tracking the results

6. Increase ‘Readiness To Buy’
Advertisers prefer websitesthat qualify visitors for the purchase.

A search for "cell phones," for example, can throw up a page about the perils of cell phone radiation, a university professor's treatise about messaging technologies and a buyer's guide that compares features and prices of top-selling cell phone models.

Of course, it’s also Google’s job to make sure that your ads match your content, but if you’re writing about DVDs it makes sense to produce content that encourages people to buy DVDs because those are the sort of ads you know you’re going to be served.

If you were writing about homebuying, you can be sure that you’d get ads about mortgages and real estate agents. Put up pages about finding the right mortgage or how to pick a real estate agent and not only do the ads look even more relevant, they’ll also appear more attractive.

Watch out for typos, amateurish layouts, malfunctioning links, poor-quality or plagiarized content.

Users expect to reach professional websites. Those are the ones they spend the most time on and pay the most attention to. Those are also the ones that Google rewards the most.

1.Google’s Website Optimizer

As you build your site, you’re going to be doing a lot of A/B testing, creating different layouts and placements and tracking the results. Usually, that takes time. You’ll need at least a week of results before you can make a
meaningful comparison — which means you’ll need to wait two weeks before you have an answer.

2.WordTracker

WordTracker is a great way to find keywords to target for arbitrage. The idea is simple: if you can find popular keywords that few sites are targeting, you can increase the CTR of the ads you buy and improve the chances that users will click on the ads on your page. It’s those keywords that will give you the best revenues for arbitrage—and the most clicks from search engine listings.

WordTracker: “Find the best keywords for your website”. Says it all really!

It even awards each keyword a score that indicates the size of the
opportunity for new pages that want target that particular keyword. It then becomes easy for you to see which words are likely to give the best search engine listings—and which will get the most clicks for the lowest prices when you pay to advertise.

For example, if you asked WordTracker to look up the word “football,” you might find that 3,474 people look for “shoulder-pads” each day but only 2,375 Web pages are targeting that word. If one of the pages of your football site targets that keyword, you’re almost certainly going to find yourself high on the search engine listings, giving you plenty of free traffic.

It's a great way to determine what type of ads your pages pull up. You can also estimate your earnings potential from the keywords in the ads.

The AdSense Sandbox is free to use, requires no subscription and displays results with a single click.