Cognitive school – strategy formation as a mental process
Case Study On Strategic Management: Apple Inc
Abstract
Strategic Management is a function of control, extended to long-term
goals and actions of the company. Strategy Formulation (modus operandi)
and its precise tools are the core of governance and an important sign
of good management of the company.
Strategic management is a development and implementation of actions
leading to long-term excess of the level of effectiveness of the company
above the competition.
Strategy – the image of organizational actions and management approaches used to achieve organizational goals and objectives.
The five elements of the strategy (H. Mintzberg)
strategy as a plan;
strategy as the position;
strategy as a method;
strategy as a pattern of action;
strategy as a prospect.
The term “strategic management” was coined at the turn of the 60-70s of
the twentieth century in order to reflect the contrast control exercised
at the highest level, from the current management at the production
level. In 1965, I. Ansoff questioned the old ways of long-term planning,
and proposed a model of strategic planning. Although the creation of
strategic management as a new discipline, contributed to numerous
authors refer to the pioneers of Alfred D. Chandler, Jr., Philip
Selcnik, Igor Ansoff and Peter Drucker. There are ten fundamentally
different systems of knowledge of strategic management, bearing the name
of the “School of Strategic Management”:
