Businesses can consider both quantitative and qualitative indicators
It is important for a business to use a range of performance measures within its business plan for several reasons:
Comprehensive Evaluation: Different performance measures provide diverse perspectives on the business's performance. By utilizing a range of measures, businesses can gain a more holistic understanding of their operations, including financial performance, customer satisfaction, employee productivity, operational efficiency, and more. This comprehensive evaluation helps identify areas of strength and areas that require improvement.
