Bsbesb case study bounce fitness corporate marketing plan

BSB40320 Certificate IV in Entrepreneurship and New Business



						This is a clustered units of competency assessment.
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		✅	I am aware that this assignment is a clustered (combined) unit of competency of BSBESB302 & BSBESB404.
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		Result			Assessor Declaration
Knowledge criteria		S		NYS	 I declare that I have conducted a fair, valid, reliable, and flexible assignment with this student.
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Assessor’s Initials and Date


1.	Explain how the factors listed below affect the financial viability of business ventures(each answer

2.

severity.

3.	Answer the following question about formats and methods of business presentations.

4.	You are currently working as a marketing officer in Bounce Fitness. In line with your role, you must

 Outline the three (3) question you must ask when designing a research sample	1. Which base population is the sample to be selected?

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3. Assign a recorder

9. Conduct the discussion

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	3. Review the flow of the meeting with the group,
	4. Set the tone

needs(refer to 3. BSBESB302 & 404 Case Study – Bounce Fitness – Corporate Marketing Plan).

	1. Customization
	2. . Convenience

7.

		How Organization can Exercise Cultural Sensitivity
	o Language	. It helps if you have employees who speak another language as that can have the benefit of letting them help you on how you can include other languages either in your Ad or just speaking.


	o Socioeconomic class

9.	Answer the following questions about conducting market research and analysis.


	Common features	Contribution to engaging, responding and monitoring customer

o Big data and

market trends

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checklist,

Performance criteria: Case study/ project portfolio/ observation

conditions like that of a real workplace.

Bounce Fitness was formed in 2001 in Cairns, Queensland as a corporation. Bounce Fitness is a dynamic

fitness corporation poised to capture substantial market share in one of the fastest growing services

related and fitness disciplines. Bounce Fitness will continue to have its base of operations in Cairns (Fitness

Centre and Head Office), Brisbane, Sydney and Melbourne. Bounce Fitness intends to expand their services

Bounce Fitness is committed to an expanding role as a premier provider of wellness integrated services. Through the evolvement of an empowered employee culture and the creative acquisition and use of

The owner and Chief Executive Officer, Margaret House, has extensive experience as a personal trainer,

life coach, and manager of fitness centres. Bounce Fitness has set out the following objectives to achieve:


	strategy Continue to cultivate the image as a premier long-term wellness program provider Expand the business to the food industry to increase the number of customers by 10%

The CEO is of the opinion, that the Company would like to explore other business avenues that has potential to gain a reputation for offering healthy entertainment in addition to healthy lifestyle choices. Ms. Margaret, has appointed you as a General Manager Marketing, to develop a business proposal and marketing plan for a new business venture, i.e., an Internet Coffee Shop.

perform these instructions while being observed by the assessor and/or submit any required documentation as

evidence of task completion.

	1 0f 6
	2 0f 6
	3 0f 6
4. BSBESB302 & 404 Case Study – Bounce Fitness – Corporate Marketing Plan Performance Review	4 0f 6
5. BSBESB302 & 404 Case Study – Bounce Fitness – Business Plan	5 0f 6
	6 0f 6


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		This workplace project assessment requires you to develop and implement a marketing strategy for a business, or new business venture, addressing activities in  Task 2 - Develop marketing strategy for business venture and establish marketing mix, implementation, monitor and review for business venture,

	Task 1	27/08/2021

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Consult with the CEO (your classmate/ Trainer would undertake this role) on the Business Proposal to obtain approval

1.	Review Bounce Fitness’ Corporate Marketing Plan (refer to 3. BSBESB302 & 404 Case Study – Bounce Fitness –


	They agree that since it cost less to prevent rather then treat something, they would rather focus on how they can make it better. They want it to be known that not everyone exercises the same way, and that there is room for customization.

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 Current brand positioning (refer to 3. BSBESB302 & 404 Case Study – Bounce Fitness – Corporate Marketing Plan)

	Organization’s current marketing activities outcomes (refer to 3. BSBESB302 & 404 Case Study – Bounce


	. In order for them to break even each month, they need to reach $16, 667 at the beginning. They estimate that their sales will increase of course, but that the first year that expenses will be the highest
o Advertising and

404 Case Study – Bounce Fitness – Corporate Marketing Plan)

o Competitor # 2

presentation) it to the CEO (your classmate/ Trainer would undertake this role) a detailed Business Proposal for the

new business venture, i.e., Internet Coffee Shop, covering:




	Justification for the chosen growth strategy
	Goals and objectives



	Note for Task 1 Q2: Commence your audio recording for your oral presentation based on your completed business proposal to the CEO at this point. Instructions for this audio recording can be found in pages 25 & 26.



Prepared for	CEO



Milestones/

o

o	Phase 1 complete

o	Phase 3 complete

o	Closeout/ project

BSBESB302 & 404 Assessment Tool (Clustered) V2021.1	Page 19 of 54	Assessor use
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