Appendix 1: components of a business model
200587 Assessment Company Report
Contents
200587 Assessment Company Report 1
Findings from external analysis 3
Level of Industry Rivalry and how this will likely impact Sustainable Competitive Advantage 3
Appendix 1: Components of a Business Model 5
Executive Summary
Introduction
Findings
Findings from internal analysis
- use phrases to indicate strategic gap finding (as a subheading and explain more)
Key Competence of Company X in 2021 and why this will provide a Sustainable Competitive Advantage
Findings from external analysis
- use phrases to indicate each strategic gap finding (as a subheading and explain more)
Conclusion
Business Level Strategy
Corporate Strategy
What is the overall growth strategy?
Adoption of the portfolio or integrated perspective?
References
Appendices
Any data and information completed during research should be placed into appendices. The report should refer to these appendices but focus on the findings in the body. The findings are discussed in the report body and linked to a central argument about the firm’s current performance, issues it faces and options and recommendations for the future. The report must be underpinned with solid contemporary research showing an understanding of strategy
Appendix 1: Components of a Business Model
Product Offering/Value Proposition: ___________...................
Core competence:
Appendix 2: Drivers of Industry Development analysis
Substitutes & Complementors:
Rivals (and level of rivalry (low/medium/high):


