And swot analysis conducted find distinct nature care features
NatureCare Products
Marketing Plan template
product (when introduced, life cycle stage, sales, number of variations)
company (when started, specialisations, growth, sales, customers, employees)
The firm has been well established in the AUSTRALIAN Market and sells its product at its health shops across the nation; nevertheless, the company wishes to expand its range of retail outlets with other outlets that mirror the desired positioning. Customers who desire high-quality, environmentally friendly items are targeted by the firm. According to market study, 70 precent of consumers are professional women aged 25-55. Cleansing creams that soothe the skin while removing make-up Day moisturising creams with multi-protection for dry and regular skin. Facial scrub for rejuvenation. The firm has a strong presence in the Australian market and distributes its goods in health shops around the country. In terms of promoting natural products, the firm is pleased with the results so far, but would like to do more in the future, such as utilising social media to increase sales. The firm is in a very good position, with a marketing budget of about $150000 for the forthcoming fiscal year. Furthermore, the firm would want to introduce more and new goods throughout time, as well as seek for a range of products that satisfy specific skin demands, as well as focus on developing its business in the worldwide market.
SWOT and PEST analyses
| Strengths | Weaknesses |
|---|---|
High pricing compared to competitors Limited product selection and marketing |
|
| Opportunities | Threats |
Overseas ventures include the creation of new goods such as sunscreen, face wash, and face packs. Increase the number of retail places where items are available. |
Changes in regulation and law Changes in trends and client preferences Fierce marketing from other well-known businesses Introduction of low-cost items that are of acceptable quality. |
| Political | Political choices and government policies may have a significant influence on a corporation. Environmental law, tax rates, consumer protection, and other factors must be considered when expanding a firm to another state. The concern for Nature Care is whether the chemicals used to make the goods have a major influence on the environment. Nature Care utilises natural and environmentally safe materials, thus this shouldn't be an issue, but we can't guarantee that the regulations will stay the same in the next years. In terms of political dangers, the government's trade policies are another issue. Political issues have a beneficial influence in the cosmetic sector for Nature Care Products as part of the globalisation effort. |
|---|---|
| Economical | Nature Care’s major concerns in business include inflation rates, exchange rates, interest rates, and economic conditions. However, because Australia's economy is very stable and predictable, the risk is minimal and unavoidable. Nature Care has planned to build stores in Sydney and Melbourne, both of which are large cities with strong purchase rates. The Australian economy remains cautiously hopeful, although overall growth is expected to be in the range of 2-3%. The economies of Victoria, Queensland, and Melbourne are expected to expand. In Japan, there is a greater likelihood of the product being sold, which will benefit the company. Consumers are willing to pay a premium for items that are of high quality and adhere to environmentally friendly methods. |
| Social | The sociological reasons include technological advancements in society, which are increasingly interested in fashion trends and ethnic items, and have increased desire for vegan, organic, and natural beauty products to offset the adverse impacts of pollution, sun, dust, and hazardous chemicals. In major cities like Sydney and Melbourne, where clients are unfamiliar with Nature Care, it may be difficult to persuade them to switch from their current cosmetic product. There is more rivalry in larger cities than in Brisbane. Here, customers' lifestyles and preferences may differ. However, people's current interest in environmentally friendly items may be a huge benefit to Nature Care since customers are more interested in green lifestyles, which we supply. Skin brightening or whitening treatments or lotions are popular among teenagers. |
| Technological | Nature Care should be updated on a regular basis to reflect the most recent findings and developments, as well as changes in mobile information and technology. Nature Care should concentrate on e-commerce, material development, and innovative manufacturing and distribution methods. The danger lies in determining how to employ cutting-edge technology to assure on-time delivery and proper deployment. New market prospects provided by the Internet, information technology, and social media technology can continue to expand, presenting new needs and challenges for the firm. Nature Care Products will keep its successful e-commerce website and will concentrate on social media presence and SEO to reach its target audiences. |
| Environmental | Environmental considerations include a variety of worldwide environmental safety rules that must be followed in accordance with global standards. Water conservation and the use of environmentally friendly goods and packaging for the firm are among the environmental considerations. Nature Care Products is obligated to participate in worldwide efforts to make the world a more beautiful and pollution-free place. It is a smart idea to keep this element in mind when developing corporate rules for current and future trends. The firm currently specializes on eco-friendly, high-quality beauty products, and it will also prioritise environmental friendly packaging and water-saving techniques. |
| Legal | The vulnerability is closely linked to the political risk. This contains all of the sector's rules and regulations. Rules differ from one state to the next and alter over time. Nature Care should be current on government policy. Taxation and labour legislation must be taken into account. Nature Care Products must comply with all Queensland state laws in order to continue its success graph. It will evaluate all legal issues and duties; as well as ensure that all licences and permissions for the different activities and functions of the firm are secured, ensuring that it conforms to all applicable statutory requirements. |
Increase by 20% the amount of individuals who make a purchase while browsing the online store.
Increase the number of NatureCare Product retail locations by 150.
Achieve yearly growth of at least 10% over the following three years.
Marketing Mix Strategies
Pricing: Because of the superior quality of the items, the price is on the higher end. The pricing reflects the products worth, thus it targets to high-end clients.
Place: Nature Care’s goods are now accessible in Australia through their online and retail locations, and a strategy to offer the product to overseas markets is in the works.
There is a budget of $150000 available to create and execute the marketing plan; the expected return on investment is one year after the plan is implemented. Following that year, the company's sales would rise by 10% every year. It is critical to emphasise that the budget must be used in accordance with the requirements of the marketing strategy; any external costs cannot be included within the budgeted cost. But at the other hand, if the firm does not reach out to emerging businesses and individuals, the investment will be regarded a loss, and the overall value would still not rise at all. This marketing plan's budget will be utilised as follows: 60% is assigned to new product development and joint venture activities; 20% is dedicated to online marketing and regular marketing by sales personnel; and 20% is allocated to foreign market analysis after sales with joint venture.
Implementation time frame
| Tactics | Time/Date | Roles and Responsibilities | Budget / Resource |
|---|---|---|---|
| Create a marketing strategy and communications networks for consumers. | 1 week | Chief Executive Officer and Operations Manager | Meeting |
| Make a page on social media | 2-3 days | Administrative personnel | $5,000 |
| Redesign the current e-commerce website | 2 days | Marketing manager | $10,000 |
| Contact a site developer to establish Google SEO. | 3-5 days | Marketing manager | $5,000 |
| Staff employees should be trained. | 1 week | Operations Manager | $10,000 |
| Make contact with vendors to obtain fresh ingredients for new goods. | 2 days | Operations Manager | Meeting |
| More retail locations should be contacted to market Nature Care Products. | 2-3 days | Sales Manager | $2,000 |
| Begin social media releases, publishing, and posting updates. | 5 days | Administrative Manger | Internet/ System |
| Discuss export policies and permissions for the Japanese market. | 1 day | Chief Executive Officer and Operations Manager | $5,000 |
| Examine and track the development | After every months | Chief Executive Officer and Operations Manager | Meeting |
Assessment Task 3:
3.
Thanks and Regards
Marketing Manager
Please find attached our company's revised marketing plan and marketing presentation slides for your review.
Thanks and Regards
