And distinctive health programs and services

Student Guide

1. Assessment Task 1: Student Instructions

To be assessed for this competency, you must demonstrate your ability to:

 Identified roles

 Implement the development plan including:

 Determine agreed objectives and outcomes

 Manage conflict

to access all the documents and conduct all of the activities).

 If you are using your own business, simply replace references to Bounce Fitness with the name

 You may need to conduct further research.

Task 1

To enable you to do this, you must answer the following questions.

If you use your own business, you must include copies of all documentation to which you refer for the Assessor

 Consultation

 Evaluating the Process and Outcomes

4) List five aspects of organisational culture that can affect organisational development and describe how to address each.

2. Assessment Task 1: Criteria for acceptable performance Theory: Short Answer Questions

Task 2 requires you to prepare an organisational development plan and communication plan relating to the Case Study.

If you are using a situation in your own organisation, your Assessor will need to meet with your manager to complete an Evidence Record to be able to accurately assess the information that you supply.

2 EXECUTIVE SUMMARY
2 BUSINESS BACKGROUND
The company

The service

Constantly evolving classes and advertising offer an opportunity to work smarter. But the increased opportunity comes at the expense of increased complexity. Substantial market research establishes that personal training coupled with life coaching and natural health enhancement is one of the fastest growing service industries.

Bounce Fitness is in a position to capture a significant portion of their local markets in each of their localities, currently Cairns, Brisbane, Sydney and Melbourne. Further, Bounce Fitness is projected to return a profit annually due in large part to the size of the market and the relatively low investment required. 2XX1 year revenue combined from all centres is projected to exceed $ 2,500,000.00.

The service
Bounce Fitness was originally created for the sole purpose of providing personal training services in the Cairns area. The popularity has encouraged expansion in the services offered and locations. The Centres are based in rented facilities located in or near the largest shopping centre in each city. The facilities are easily accessible, have child care, a coffee shop, substantial parking, and are serviced by public transportation. Where appropriate, however, Bounce Fitness will provide training at a customer's facility.

A key selling point to date is the price Bounce Fitness charges for its memberships. Because Bounce Fitness has been able to negotiate favourable leases for facilities and equipment and has relatively low overheads, it is able to offer customers a less costly membership option.

Ms House originally coordinated a staff of five personal instructors and taught a number of these classes. Utilising this education and experience, Ms House now is an asset in her role as Chief Executive Officer. Because Ms House has a technical background, her staff often consult with her when complex issues arise. This experience has proved to be especially valuable in day-to-day operations.

Marketing Plans
Market analysis
Ms House undertook substantial research prior to establishing Bounce Fitness. The focus of this research was on the growth of holistic life management including personal training and fitness and on the geographic markets she planned to serve. The research results were quite encouraging. The holistic health approach, personal training and Life Coaching were at the beginning of a period of great expansion, according to the findings of several respected industry trade journals. Because of the personal transformations desired in personal and business life and the anticipated positive impact of health enhancement on daily life, many individuals and businesses are finding themselves overwhelmed with the possibilities that these new concepts offer both their staff and ultimately their business.

Bounce Fitness also intends to continue with the tender processes, approach medical centres and aged care centres to offer special arrangements for their people to improve their mental and physical health through diet, exercise and companionship. This will be heavily subsidised and offered mainly as a community service. She will not rely on a sales force to generate business.

Pricing strategy
Bounce Fitness will charge less for similar services than the other firms because Bounce Fitness has low overhead expenses and fewer employees than the larger firms. Based on a survey of fitness training facilities in the major cities and surrounding suburbs, similar firms charge, on the average, $220 more per person for a twelve month membership.

Bounce Fitness will offer deferred monthly billing and a 25% discount to corporate clients with 10 or more employees taking corporate memberships. Since the revenue generated from this client segment is expected to be small, and the risk of non-payment is small, the accounts receivable and bad debt expense should not be a consideration.

Expenses
Rent, salaries and the cost of equipment leases are the largest expenses that Bounce Fitness faces.

The total of the 36 monthly payments would be $37 ,855. The lease payment of $3, 154 per month is more than $5,000 below the monthly rental alternative quoted.

Fitness facilities
Bounce Fitness considered several options regarding the type of service to offer to its clients. Because Ms House does not wish to tie up funds on a long-term basis, the purchase of a training facility was not considered a reasonable option.

The financial goals for each Centre for the coming year are:
Return on investment of at least 15%
O Increase net earnings by at least 10% Achieve a market share of 15% in each area
o Increase sales 5% by June 30 through marketing initiatives
O 10% new memberships
Because the demand for Bounce Fitness services is expected to grow in the current year of operation, gross revenue for the second year is expected to increase to more than $3,000,000.

While these calculations are based on an average of the gross by month, Bounce Fitness, like many businesses in the fitness industry, will be subject to common business cycles. Based on the above mentioned study done by The Journal of Fitness, market research shows that the number of clients participating in training January through March will increase by 10% to 25%. During the months of May through August, the number of clients drops off by approximately 20%.

Bounce Fitness is planning for a 15% increase in membership sales in the coming year. For a detailed analysis of the actual monthly budget, review the budgets in the Performance tab for each Centre.

Business Plan 7

Continue to cultivate Bounce Fitness' image as the premier long-term wellness program provider. Decrease customer acquisition costs by 4% every two quarters. Lower the cost of service delivery by 1 % a quarter.

0 Holding spending, as a percentage of sales, at a steady rate.

0 Bounce Fitness intends considering franchising or licensing as an option in the next five years.

Mission Statement
The Centres will serve the community with quality, comprehensive, unique, and distinctive health programs and services. The employee team will expand upon the preventive services while improving the quality of

Accountability
We hold ourselves and our co-workers accountable for our behaviours and responsibilities as they affect us, our members and our culture.

Quality
We are committed to continually leading the fitness industry by providing the highest standards of quality to our members, through services, programs, and community relations.

3 Anticipate market reaction to new products or services.

4 Prepare Bounce Fitness teams and individuals for the change needed to develop new products and

7 Estimate the new product or service market opportunity.

8 Develop a sales forecasting process that captures the market response to new products or service

strategic positioning of the new product or service.

Bounce Fitness Organisational Development Plan
Introduction
Background
In this section, fill in a summary of the project with which this communication plan is associated. List the relevant schedules and milestones here. Also, include information such as the budget as it affects the communications plan, and key partners in planning the project.

Communication Plan
Routine Communication
Here, you will discuss how your day-to-day communications will happen. Information in this section should include how to update status of tasks, communicate issues, and conduct meeting agenda items. Anything that would be within the ideal functioning of your project will be included here.

Budget Communication
This section will discuss how to keep relevant stakeholders informed as to the budget of the project vs. the actual cost of the project.