Addition the profit increase the company
Ozhouse Clean
Marketing Plan
Ozhouse Clean is based in Melbourne and offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. The company was established in 2005 and is a family business established and operated by James and Nancy Anderson.
The cleaning business has both residential and commercial cleaning products.
• caring for our staff through a friendly working environment
• promoting excellence and innovation in all of our business practices.
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The company believes it differs from its competitors because it is a family-run business focused on quality and employee and customer satisfaction and satisfaction. Management understands that the points of this difference need to change as the business grows. You may need a qualified marketer.
Target customers are currently located in the Greater Melbourne area. The target customers are those who are looking for a professional, reliable and pure white cleaning service.
4Ps
Place: Deal directly with customers at a customer residence in Melbourne. Ozhouse Clean will receive your clothes from your home and return them to your home. We respond to urgent pickup and delivery requests and charge a nominal fee.
• Issue coupons at lower prices for loyal customers.
Social media platforms are a significant part of marketing, as this has become the primary way to reach customers. This all includes Instagram, Facebook, and blogs.
| Marketing Opportunity | Description | Possible risks | Returns |
|---|---|---|---|
| Providing high-quality and convenient service | The quality of service of the company is high compared to other competitors. By doing so, we will improve the satisfaction of the customers and consequently expand the market. | Can expand a very big market. If the expandation is successful then there will be huge revenue that might come from the market. | |
| Door-to-door service for dry cleaning | We can provide the service that dry cleaning to the customers that is one of strengths of the company comparing to other cleaning company. |
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| Introduce the new facilities for cleaning | This company is very active to introduce new technologies and facilities that helps to gain the trust of the company. | Gain new types of customers Gain the trust |
Marketing performance
• Revenue
As a result of expanding the market, in addition to the profit increase of the company, it is necessary to confirm the number of customers of the company.
