Accuracy and focus relevant evaluation

IFYBS002 Business Studies
Coursework 1
Mark Scheme
2020-21

Centres should refer to the Appendix B Assessment Criteria grid from the Business Studies syllabus throughout the marking and moderation process. The grid has been reproduced on the final page of this mark scheme for your convenience.

Knowledge and Understanding

	Advantages and disadvantages of partnership vs private limited companies. Note: Sole trader and public limited companies should not receive any reward, though students might briefly explain why they are not appropriate, and this could be rewarded for all four assessed skills. Advantages and disadvantages of primary and secondary research methods, Sampling methods might also be discussed.

Students could explain:

Evaluation

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	The relative importance of unincorporated and incorporated legal structures A supported recommendation as to which legal structure is best for the proposed business How the availability of finance will influence choice of research method and methods of promotion

The above points must be supported with reason e.g. ‘I think that the best legal
structure for the business is …………….. because …………….’
‘Primary research is more important than secondary research to Lucas and Sofia because ……..

• clear referencing through essay using the NCUK Standard Referencing System • bibliography

CW1 MS 2021 © 2020 Northern Consortium UK Ltd Page 3 of 5

	Weighting	Marker 1	Marker 2
	20%
Application	25%
Analysis	25%
	20%
	10%
	100%

Grade				Evaluation (20%)	Study Skills (10%)
A*			Outstanding and precise with a clear and logical chain of reasoning Outstanding awareness of inter- relatedness of business issues 20-25
A	14-15	Excellent application to issues in question			Answer is very well-ordered and researched. Bibliography is accurate and detailed and well used throughout answer 8
B			Very good and well organised with clear logic and coherence Very good awareness of the inter-relatedness of business issues 15-16
C	Good but some errors weaknesses shown 10-11			Good judgement with brief consideration of alternative points of view but supported with only moderate analysis 10-11
D	8-9	Satisfactory application to issues in question			Answer is usually well-ordered with basic research. Bibliography is limited but relevant however rarely used 5
E			Limited but confused at times, lacking focus and development Limited logic and coherence 9
U	0-6	Little, if any, application to issues in question		0-6	Answer has little apparent structure with no evidence of research. Bibliography missing or inaccurate 0-3