Case Study Assignment Question

Title Of study Case: BP Oil Split Disaster in the Gulf of Mexico

Aim

To develop an understanding of overall concepts of various Industrial management functions.

Learning Outcomes

On completion of this module, the student should be able to:

  1. Describe the main decision areas of marketing, marketing policy as applied to goods/products.
  2. Analyze management accounts and appraise capital investments.
  3. Demonstrate the concept of the manufacturing system and apply group technology philosophy in industry.
  4. Describe the underlying principles of production planning and control, and evaluate inventory costs.
  5. Demonstrate the principles of forecasting and predict customer demand.
  6. Describe the principles of management and explain the effective utilization of human resources.
  7. Demonstrate the principles of industrial maintenance and product reliability and apply Monte Carlo simulation technique to evaluate the performance of systems.

Task(s)

The module covers significant topics ranging from marketing research, costing and budgeting, manufacturing systems, production planning and scheduling, human resource planning, maintenance and reliability, and simulations. This task will enable student to critically assess a real scenario in various industries by application of different theories and analysis tools in industrial studies module. Each student will be assigned with a case study and is expected to critically evaluate the case, and prepare a case study report of not less than 2000 words covering the following items;

  • Problem identification;
  • Application of relevant theories;
  • Application of analysis tools;
  • Proposed solutions, conclusion and recommendations.

Marking scheme

Component

Description

Weightage (%)

1

Background of the case study

10%

2

Problem statement

(correct identification of the problem based on the initial analysis of the case)

15%

3

Relevant theory

(related theories which can be applied to the case study)

15%

4

Analysis and Discussion

(appropriate analysis tools, and in-depth discussion)

40%

5

Conclusion and Recommendation

(conclusion drawn from analysis, and clear statements of future actions)

20%

Total

100