Businesses are changing their marketing strategy during this COVID-19 environment

write a 3-5 page, single-spaced paper including references about how businesses are changing their marketing strategy during this COVID-19 environment. For example, some businesses are doing philanthropic activities such as Scholastic Books offering free online sources for parents who have children at home instead of school. Restaurants are offering food delivery rather than brick-and-mortar restaurant service. In your paper you can discuss how this pandemic will have economic or societal impacts. If you choose this option, use APA formatting and your references can be all online, provided they are a reputable source (not Wikipedia).


COVID-19 PAPER INSTRUCTIONS


Submit your individual paper as a word document (no Dropbox files permitted).

Rubric

Service Learning Client Project Rubric

CriteriaRatingsPts

This criterion is linked to a Learning OutcomeForm

20.0 pts

Full Marks

Proficient - Form is superior; meets formatting guidelines; excellent professional writing style

15.0 pts

Competent

Form is average; meets most formatting guidelines; good professional writing style (little conversational/casual wording)

10.0 pts

Developing

Form is below average; does not meet formatting guidelines; nonprofessional writing style (conversational/casual wording)

20.0 pts

This criterion is linked to a Learning Outcome Proofreading

20.0 pts

Proficient

Obvious attention to proofreading with no errors in spelling, punctuation, or grammar

15.0 pts

Competent

Average attention to proofreading with only a few errors in spelling, punctuation, or grammar

10.0 pts

Developing

Little attention to proofreading with many spelling, punctuation, or grammar

20.0 pts

This criterion is linked to a Learning Outcome Meets Organization's Needs

20.0 pts

Proficient

Main idea is stated early and clearly; succinct, logical progression of thoughts; addresses client's needs; strong conclusion

15.0 pts

Competent

Meets minimum client's needs; thoughts not fully developed; recommendations; conclusion weak

10.0 pts

Developing

Connection to client's needs is insufficient; difficult to understand; no conclusion

20.0 pts

This criterion is linked to a Learning OutcomeCritical Thinking and Analysis

20.0 pts

Proficient

Some extrapolation of complex ideas from multiple sources into a coherent argument or statement; provides some critical thinking and analysis; average depth expected of a marketing student

15.0 pts

Competent

Some extrapolation of complex ideas from multiple sources into a coherent argument or statement; provides some critical thinking and analysis; average depth expected of a marketing student

10.0 pts

Developing

Does not demonstrate the ability to extrapolate complex ideas from multiple sources into a coherent argument or statement; Provides little critical thinking and analysis; insufficient depth expected of a marketing student.

20.0 pts

This criterion is linked to a Learning Outcome Demonstrates Knowledge

20.0 pts

Proficient

Superior demonstration of understanding course content; appropriately address client's needs from a marketing consultant's perspective; extensive integration of marketing terminology throughout paper

15.0 pts

Competent

Average demonstration of understanding course content; appropriately addresses most client's needs from a marketing consultant's perspective; some integration of marketing terminology throughout paper
5 pages paper on how business are changing their marketing strategy during Covid -19 environment ,

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